Just a few months ago Media Monitors acquired a majority stake of Brandtology, a Singapore based online and social media intelligence company that was founded some three years ago by its CEO, Eddie Chau.
comScore, Inc. entered the market with a tool that measures social media impressions, called Social Essential, that allows enterprises to analyze their audience across social media, by providing insight into the demographic and behavioral composition of social media audiences, the reach and frequency of social media brand impressions, acumen on competitors, and the ability to
comScore’s Newly Launched ServiceMeasures Social Media Brand Impressions Read More »
Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream brand in Singapore. The event series already successfully running in London, Dubai, New York, and Chicago, finally comes to Asia, starting with Singapore this year and is planned to spread across several Asian markets in the future including Shanghai, Hong
Rubbing Shoulders with Asia’s Crème de la Crème in Digital Marketing Read More »
Marketing suffers from a crisis of credibility and are perceived in general solely to support sales. So what can marketers do to be more in control of the revenue process and build the respect they deserve – especially among their operational peers?
The Ideal Marketing Thinking: Inviting Instead of Aggressive Promotional Sales Read More »
It’s popular these days to say that customers are in control of marketing, since digital commerce is propelling a healthy democratization of the company-customer relationship. Data available to companies and consumers enable both sides to know more about what the other is thinking and doing.
The Rising Power of Analytics and its Impact on Marketing Read More »
Performance marketing is based on the ability of measuring online marketing campaigns which demands that marketers be well informed about the different categories of tools used for performance measurement and optimization that are actively used in all kinds of online marketing disciplines. So read on to gain a brief overview of the relevant key marketing
Performance Marketing: What Kind of Advertising Works? Read More »
There is a growing need to measure the effectiveness of marketing activities, especially in today’s digital age, therefore in the context of this issue take a look at the definition given by Wikipedia which should be inspiring.
Marketing Effectiveness Read More »
Experian released findings from its QAS Data Quality Survey that highlighted inter alia the importance of accurate contact data for businesses in Singapore in terms of stored customers, prospects, business partners and employees’ contact details.
The Fournaise Marketing Group tracked cross-channel advertising campaigns of its Large, SME and Agency clients across all media – including traditional and online – in 20 countries worldwide and found out that 19% less customer response and engagement in the first half of 2011 has been generated compared to the first half of 2010.
Three Reasons Why Customer Response to Advertising Fell by 19% in the First Half of 2011 Read More »
The adoption of social media noticeably enhances the customer service of companies, according to a study by the software company Sikom. Nevertheless, many marketers remain sceptical when it comes to Web 2.0.
Scepticism Dominates in Web 2.0 Customer Service Read More »
