August 2010

Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren’t really good discussions out there on why it’s worth to use the mobile channel for marketing measures.

Currently, many of the top brands try to figure out what to do with mobile marketing. Some establish mobile sites, just like it happened 10 years ago when online became mainstream.

Check Point’s solution provides secure remote access, data security, virus and malware protection, and security deployment and management for handheld wireless devices.

In recent years QR codes are becoming more and more popular in the advertising industry. Appearing like squares with integrated labyrinths at first glance, they can be scanned with a mobile phone camera and in an instant reveal a link to a brand portal and the mobile Internet. Its main goal is gaining customer loyalty

For years, we’ve used the same example when discussing location-based services: imagine you’re walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store.

In line with the growing market demand for innovative mobile applications Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, has announced the latest version of Sybase® Unwired Platform that will enable enterprise developers to simply and quickly build applications that connect business data from more sources, including SAP applications, to

Let me introduce you to Hoiio Pte Ltd, Asia’s first mobile application that offers cost-effective communication solutions to Smartphones and mobile devices,

Last month the Chief Marketing Officer (CMO) Council (www.cmocouncil.org) hosted its Asia Advisory Board Meeting at the Singapore Management University, corroborating its presence in Asia. The gathering teamed the Council with one of the region’s premier educational institutions for a half-day of compelling discussions and debate.

Though there’s much excitement around mobile marketing’s rapid progression and advanced features, there are still a number of organizations that are in the dark about the immense benefits of a mobile marketing campaign in these technology driven times.

Have you ever felt the frustration of people joining your meeting late and interrupting your presentation?  What about getting distracted by the tapping of a keyboard from someone multi tasking on a conference call?