April 2022 – Marketing Automation: AI, Big Data & Deep Learning

ChineseTelevisionAI

Meet Chinese Central Television’s AI anchor Wang

AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human made with DeepBrain AI‘s

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BenefitsDeepLearning

The benefits of deep learning for campaign targeting

In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), has refined the approaches and can achieve more precise results.

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GuarantorsMarketingAutomation

Guarantors of winning marketing automation

Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequisites. A poorly developed strategy and undefined marketing goals become immediately apparent during

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announcement2

Appointments & Announcements

Meta acquired the startup Presize, a Munich-based specialist for calculating clothing sizes for online shops. The tool is integrated directly on shop websites, where users must answer questions about their bodies and record a short smartphone video of themselves. Presize scans presumably 55% more accurately than competing products and provides, according to its CEO Leon

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