Every two years, Bain & Company publishes a ranking of the most widely used management methods worldwide to find the ones that are currently being used most. According to their research, future-oriented companies structure themselves cross-functionally and those companies that are playing a leading role in the business world are aware of the fact that […]
Customer-centricity puts the customer first Read More »
We all seem to love videos, considering the growing demand for more authentic and personalised video content. That’s why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos that are almost reminiscent of Instagram stories. The new features
HubSpot for authentic and personalised videos Read More »
Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can also be measured accurately and quickly, proving that
Storytelling – the latest trend for thousands of years Read More »
Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article “Chatbots for personalized dialogues”, where he pointed out in many places that these topics aren’t actually new.
Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and
The Economist Group announces Lara Boro as new chief executive. Lara joins from Informa, where she is currently CEO, Informa Intelligence. She will take up the position later this year, when Chris Stibbs, the current chief executive, will step down. In addition to her current role at Informa, Lara Boro was previously CEO, International
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Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources
Adobe Experience Platform delivers personalised experiences in real time Read More »
High-quality visual product content is widely accepted as an increasingly critical element of an effective e-commerce merchandising strategy. Brands and retailers adapting to a “digital first” world must produce high-quality visual product content at scale to engage with their customers across many channels and platforms. The good news are, that Bright River, a global leader
