Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with LINE, one of the largest messaging platforms in Asia.
LINE now boosted with the AI brain of Aixon Read More »
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the Trustworthy Accountability Group (TAG), and received the coveted Certified Against Fraud certification.
AdColony receives TAG Certification for fighting digital ad fraud Read More »
When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social
Reconsidering data privacy on social media Read More »
Williams Lea Tag, the leading independent provider of marketing and communications services, appointed Dan Healy as Head of Business Development APAC.
Appointments & Announcements Read More »
