April 2012 – CRM & Data Quality

In the past few decades there have been a lot of changes in marketing – from mass marketing to direct marketing and with the current shift of customers gaining more control and marketers becoming the audience.

comScore, Inc., a leader in measuring the digital world, announced early this year the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery that enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source.

According to a Forrester Research report, mobile commerce has matured from a nascent to a critical commerce touch-point in just two years, pointing out that today’s mobile offerings must be both fully transactional and support the customer’s end-to-end experience with a retailer to satisfy customers.

Held for the fourth time in Singapore, the Mobile Marketing Association Forum 2012 will run from 23-25 April 2012 at the Grand Hyatt, Singapore, and is the Asian iteration of the Mobile Marketing Association’s renowned Forums that bring together thought leaders from the mobile marketing and advertising industry.

Martin Hubschneider is Chief Executive Officer (CEO) of CAS Software AG, which he founded in 1986. He is an Expert in the field of CRM, chairman of YellowMap AG, CEO of Leser-Auskunft GmbH, as well as on the board of directors of PTV AG.

The marketing predictions for 2012 of the research firm Gartner highlight in particular social CRM’s further acceleration of software as a service (SaaS) and larger rationalization of integrated marketing management (IMM).

According to new research from Experian, a global information services company, Hong Kong consumers are suffering from information overload and no longer respond to blanket marketing.

According to the market research company IDC, the global CRM applications market recorded a very strong revenue performance last year with 18.2 billion US dollar and a growth rate of 11% compared to the previous year.

Microsoft Advertising just announced the availability of Skype advertising inventory in Singapore and Indonesia. Additionally, Catcha Digital finalized a deal with Microsoft Advertising to be the exclusive advertising representative of Skype in Malaysia, covering MSN Malaysia (MSN.com.my), Windows Live and now Skype.

The prevalence and convenience of mobile devices have made them indispensable for users. Not just for making calls anymore, mobile phones are redefining the digital lifestyle – from text messages, social media, photo sharing and gaming etc.