A revelatory use case for location intelligence
The risk for climate change is growing, meaning sea levels are rising and extreme weather…
Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data…
Why EQ Beats IQ in Driving ‘True’ Leadership Success
In many ways, being an effective leader boils down to your ability to influence people—a…
Appointments & Announcements
Verizon Media expands and strengthens its global in-game advertising opportunities with Anzu, the world’s most…
How companies reach the young and digital Generation Z
Time and again new age groups keep influencing the market, be it Generation X, Millennials…
Amplitude closes the loop between data, insights, and action
Amplitude introduced the industry’s first Digital Optimization System, to manage, measure and optimize the business…
Vietnam-based RedFOX Labs launches its very own virtual space
RedFOX Labs has released previews of the virtual space which they are calling ‘RFOX VALT’….
Extended Reality
Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge…
Interactive 3D simulations helping executives and employees master uncomfortable conversations
The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this…
Adobe makes personalized CX happening in a world without third-party cookies
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise…
Retinal projection and XR glasses will be screens of the future
Since we always carry a around smartphone, we constantly have a screen at our disposal….
Expand your business in the virtual space with 3D Ready
The German company 3D Ready is a pioneer in providing 3D websites that give companies…
Creating the next-generation digital interaction with emerging and immersive technologies
Hiverlab, a trusted VR/AR company in Singapore, is driving digital transformation with emerging technologies to…
Virtual collaboration is becoming an integral part of our working world
The office is certainly the meeting place where personal exchange allows projects to progress faster…
‘Hello’ from the augmented world
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the…
Nielsen offers marketers accountability for their ad investment
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers…
Tencent Cloud launches its first Internet Data Center in Indonesia to meet growing demand for digitalization
Tencent Cloud announced the launch of its first Internet Data Center (IDC) in Indonesia, further…
How to measure “immersive experiences”?
Live interaction with customers is and will remain an important tool in marketing, especially when…
Microsoft’s new mixed reality platform for holographic experiences
The software giant, Microsoft, presents with Microsoft Mesh an application that is supposed to replace…
What the future holds for Virtual, Augmented & Mixed Reality Consumer XR
Extended Reality (XR), the umbrella term for what is currently perhaps the most fascinating consumer…
Future impact of AR in marketing
Augmented Reality (AR) has been talked about in marketing for years and there are already…
Appointments & Announcements
Verizon MediaPaul Sigaloff, a division of Verizon Communications, promoted Paul Sigaloff to…
Trust begins with feeling safe
“The events of 2020 have exposed just how critical trust is for consumers and businesses…
Raging epidemic of misinformation puts trust to a test, Edelman Trust Barometer 2021 reveals
After a year of unprecedented disaster and turbulence, the 2021 Edelman Trust Barometer reveals an…
Product analytics is now the number one measurement for digital success
The report, “Making the Leap to a Digital-First Enterprise”, commissioned by Amplitude and conducted by…
Business transformation poses always a security risk
The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight…
Findings of the 2021 Insider Threat Report
As organizations adapt to the new normal, it is important to reflect on what drives…
A new culture of trust has to be created
Especially during or after a crisis, it is important to think about and talk about…
ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce
ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and…
IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond
Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote…
Get back your data with “Universal Data Orchestration”
An interesting and insightful article of Dr. Stefan Schulte, co-founder and Managing Director of Sherlock…
Stay away from unsafe messenger services
Even if it is convenient and everyone already seems to be using it, WhatsApp should…
Majority of CEOs believe global economic growth will improve in 2021
One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism…
Half of global citizens risk missing out on governments’ digital services boom due to privacy concerns, EY survey warns
Governments pushing ahead with increased online services run the risk of alienating large numbers of…
The pursuit of privacy in the digital age
So far, many players in online marketing have benefited in Wild West style from the…
Clubhouse hype suppresses privacy concerns
Clubhouse is currently the most downloaded program in Apple’s App Store. The entrance fee is…
About the role of trust in online advertising without cookies
Marketers who want to continue to rely on personalized online advertising will have to find…
Appointments & Announcements
Independent consultancies RICE and AKIN have signed a Memorandum of Understanding (MoU) to launch a…
Tailoring content to capture the e-commerce market
At the inaugural Shopee Brands Summit 2021, Shopee’s leadership team shared their 2021 roadmap for…
In marketing, transformation must take place at the user interfaces
Due to constant changes, new innovations and developments, the digital world often seems quite confusing,…
MoEngage empowers brands by fueling decisions for engagements with insights-led Customer Journeys
MoEngage announced several new product updates to fuel brands’ growth at its quarterly customer connect…
Continuous 5G evolution for building an engine of all-industry digitalization
Dr. Tong Wen, Huawei Fellow and CTO of Huawei Wireless, emphasized in his keynote speech…
ADA launches new MarTech-as-a-Service offering across Asia Pacific
ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics,…
Creative leadership trends that will power organizations in 2021
A digital, innovation-driven economy means that businesses will need highly skilled workers and deep talent….
Blockchain and cryptocurrencies will play an important role in the advertising world
What would you say if you could have 100 percent ownership over your data and…
Nothing is more effective in marketing than psychological triggers
Subconsciously, behavior patterns that are coercively triggered provide the decisive purchase impulses. CleverReach is well…
Mapp Cloud innovates for even more efficiency
Mapp, the international provider of insight-led customer engagement, is rolling out a major product update…
In times of COVID-19, social media communication must be perfectly targeted
Most people’s lives have drastically changed due to COVID-19: everyone is talking about the coronavirus…