E-Mail Marketing + Social Networks = Social E-Mail Marketing
While the World Wide Web continues to generate exciting new forms of human interaction, including…
Selecting the Right E-Mail-Marketing-Service-Provider
At first glance, the market for email marketing solutions can appear to be a bit…
Five Steps to Improve Your Email Marketing Campaign
New research undertaken by Adestra, an e-consultancy, shows digital marketers are spending too much time…
Partnership Events
Mobile Security Basics
Mobile device use in the business world is definitely on the rise. However, as mobile…
The Mobile Marketing Value Chain
With ABI Research stating the global mobile marketing and advertising sector will be worth US…
The Thorny Side of Mobile Marketing
Introducing mobile into the marketing and advertising mix represents the single largest evolution in the…
The Many Faces of Mobile Marketing Campaigns
Mobile marketing fits in across a wide variety of marketing disciplines and can be a…
Mobile Marketing Campaign’s Rules for Success
I guess I don’t have to explicate again the four key elements that differentiate marketing…
What it takes to implement a Web Analytics System
Usually you need an interdisciplinary project team to introduce a Web analytics system where business…
Criteria for selecting Web Analytics Tools
Dimensions and metrics provide the basis for business relevant information of a Website, out of…
From Web Statistics to Web Analytics
The days of basic Web statistics are coming to an end. In fact, Web statistics…
The Top 5 Challenges of Web Analytics
A great deal has been said and written about the good, the bad and the…
An Introduction to Web Analytics
The Web Analytics Association defines web analyticsas “the objective tracking, collection, measurement, reporting and analysis…
Mobile E-Mail Marketing Demystified
Email marketing on mobile phones has been tottering on the brink of opportunity. Some e-marketers…
E-Mail Etiquette
As e-mail messaging is the dominant form of business communication certain standards should be kept…
Trigger-Mails: The Masters of Relevance
In recent years, e-mail marketing has been in constant development and right now event-driven news…
Incorporating E-Mail into The Social Networking Mix
Email marketing has been called the original social networking tool and it’s no wonder. LinkedIn…
How RSS and E-mail Marketing go hand-in-hand
In exactly the same way how people subscribe to e-mail newsletters, they can subscribe to…
Video release – Kerry Grimes
An interview with Kerry Grimes, Vice President, Global Solution Partner Sales, Siemens PLM Software {mp4-flv…
Video release – Angus Marshall
An interview with Angus Marshall, VP, Solution Partner Sales, Asia Pacific Siemens PLM Software {mp4-flv…
