The Value of Business Podcasting
Podcasting has sealed itself as a unique and note-worthy media – not surprising since it…
Handling the power game in the Web 2.0 era
The fear of too much “me” in “social media” is omnipresent and shakes communities up…
Tapping the full potential of commercial podcasting
If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money….
How to make your Podcast Effective
There is definitely a difference between a good podcast and one that is not. Podcast…
Marketing 2.0: Gaining customer loyalty through social networks
Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as…
Anti-Spam Guide
This guide tries to uncover why the spam problem seems to be worsening. After all, it’s…
IBM Innovation Trends – a talking Internet and digital shopping assistants
In the next five years the entry into the Internet will change in significant ways…
Did you know? Spiders don’t really crawl the Web
Did you know that search engines do not really search the World Wide Web directly?…
Absolit’s study on “Online Marketing Trends 2009” identified five duties
75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing…
Avoiding common pitfalls and traps in web analytics systems
The web has become crucial to businesses. As the online world evolves, more and more…
Unlocking the Importance of Keywords
In order to improve your search engine rankings, most techniques have one thing in common…
Search Engine Marketing: The importance of a good search engine ranking
Plenty of research has already been done on various aspects of web usage and currently…
Click Fraud: Still a cat and mouse game
Pay-per-click is the fastest-growing segment of all advertising reports Interactive Advertising and according to many…
Email’s place in the digital marketing era
Digital marketing is definitely “in”. However, while the industry is all abuzz about the next…
Brevity is the soul of wit – but is it mobile marketing’s general secret of success?
More and more successful mobile marketing campaign demonstrate that it is possible to dispose an…
Times have changed: It’s harder to stand-out in the crowd!
A couple of years ago, registering yourself with a few search engines and Web directories…
The value of business podcasting
Podcasting has sealed itself as a unique and note-worthy media – not surprising since it…
Rejection of images in e-mails and what you can do about it
The suppression of pictures in e-mails is a big challenge for e-mail marketing. Companies fear…
Shaping the future of Online and Mobile Advertising
Beginning as an idea to develop an ad network that assists Thai publishers, DMS Asia…
Baidu: The Art of making a Hit
Often referred to as the ‘Google of China’, the largest search engine used in the…
clickTRUE: Making every click count
clickTRUE is the Pay Per Performance online advertising services division of Hardware Zone Pte Ltd,…
Be Protected: Include Anti-Spyware Solutions in your Security Measures
Do you feel your computer is getting slower or do you see more pop-up ads…
What’s needed to create effective mailing lists?
Building a mailing list takes time and in order to build a good, qualitative and…
Gain insights into e-mail marketing campaigns
You should never stop learning especially as technology is in a state of constant progress….
How to ensure a successful Pay-per-Click Campaign
One of the fastest ways to ensure your product or service gets noticed is the…
Kicking-off a successful pay-per-click (PPC) campaign
Pay-per-click (PPC) may sound like a great option, but do you know what it really…
Online advertising booming in Singapore
Online advertising it seems, thrives in dour times, proving its worth as a cost-effective medium…
The lowdown of RSS and its impact on the savvy marketer
RSS files are one of the most widely used XML formats on the Web. They…
Search Engine Marketing – Sales instead of Branding
A simple log on, getting registered and then receiving a lot of visitors is unrealistic….
Search Engine Marketing: Conquer today’s online jungle and acquire more visitors to your Website
What’s the use of the best homepage or the cheapest online shop if visitors are…
Let’s face the truth: You are always in danger of being labeled a spammer
The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely…
Surveying The Digital Marketing Landscape
The rise of the digital economy has changed the way we communicate and do business….
The ABCs of Pay-per-Click
The Search Engine Marketing (SEM) Industry is estimated to reach US$23 billion by 2010 and…
E-mails have a finger in every pie
E-mail as a medium is used every day by millions of people all over the…
Internet Marketing will brave the outbreak of the global economic crisis says Web Guru Asia
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending…
UTM – An Evolution or Revolution?
It’s no secret that security threats are on the rise. Everywhere you look; there are…
SPAM – A Never Ending Story
Is spam making a greater comeback now than ever? What does the current spam and…
Subscription for e-Publication
Subscription for e-Publication{chronocontact}e_Publication_Subscription{/chronocontact}
Rich Site Summary
The term “RSS” (Rich Site Summary) is still sometimes used to refer to web feeds…
Sender Policy Framework (SPF)
In computing, Sender Policy Framework (SPF) allows software to identify messages that are or are…
Domain Keys Identified Mail (DKIM)
DKIM (and its predecessor DomainKeys) is a method of e-mail authentication. Unlike some other methods,…
International Anti-Spam Legislation Snap Shot
Points to note:Criminal prosecution maybe under related legislationAll require accurate header and sender infoAll prohibit…
Anti-Spam Legislation and Enforcement Down-Under
Australia is one of the pioneers and leaders in the Asia Pacific when it comes…
Tactica Labs: Unleashing The Power of Digital Marketing
Completely focused on digital marketing, Tactica Labs provides a total solution for marketers, covering the…
McAfee: A Pioneer in Providing Comprehensive Solutions for Virtual Server Protection
Security specialists McAfee, has compiled a package of applications that can protect both virtual IT…
Email Authentication Tools Still Not Widely Used
Only 40 percent of the Fortune 500 companies use tools for e-mail authentication according to…
The Importance of Reputation and Message Relevance
A recent report from Jupiter Research highlights the fact that deliverability is the number-one consideration…
JupiterResearch: Marketers on Guard, E-mail Marketing Facing Tough Times
Email has been hailed as the ubiquitous form of communication, something which executives cannot live…
