Marketing budgets frequently end up on the chopping board during economic uncertainties. Fortunately, it is…

Guided by the principle that marketing should be managed like any other critical business function,…

Two months ago, during their Analytics event held in Singapore, Google announced the expansion of…

The mobile phone market represents one of the fastest growing areas in Asia.  Mobile usage…

Enetiq Asia is multidisciplinary design and marketing consultancy company focusing on eMarketing, website design and…

The World Wide Web is home to millions of online businesses that compete against each…

Search engine marketing (SEM) and search engine optimization (SEO) are the powerhouses of proactive marketing…

Last year, Google made a landmark decision to open up bidding on trademarked keywords to…

Everybody wants their website to be ranked Number 1 in the search engines. However, it…

Launched in November 2008, Google’s SearchWiki allows people to re-order the ranking of search results,…

Just as users’ habits and content change rapidly and continuously on the Internet, all measures…

Unlike keyword advertising, it isn’t possible within the scope of search engine optimization to test…

No tool in the world, no analytical model and no intuition are a match for…

Search engine marketing is fundamentally tied with language, simply because there is no bypassing filling…

Get an overview of the different categories of tools for performance measurement and optimization of…

Last month the Singapore Computer Society launched a new Chapter targeting the Interactive Digital Media…

Defining basic terms will help web site owners and webmasters find web analytics useful.  …

Google Analytics is a free enterprise-class web service that shows advertisers, marketers and website owners…

The Fournaise Marketing Group has recently revealed that the marketing and advertising campaigns it tracked…

There is simply no denying that search engines are a dominating force on the Internet….

In order to improve your search engine rankings, most techniques have one thing in common…

The web has become crucial to businesses. As the online world evolves, more and more…

Social networks are definitely one of the hottest trends around and the business world has…

Search engine marketing may be on most marketers’ radar but the path to successful SEM…

Understanding the basic structure of how search engines register Web sites is crucial to succeed…

There are several things, considered “spamming”, that you can do to try to get your…

Plenty of research has already been done on various aspects of web usage and currently…

We all know that search engines make crack sales teams, converting high percentages of leads…

The SEO market has for been at a turning point for quite some time now,…

Research has shown that people hardly ever go beyond the top 30 results listed from…

On April 2, 2009, MediaBUZZ held its half-day seminar ‘The Virtual World’, at the National Library…

On March 19, 2009 MediaBUZZ celebrated its 5th anniversary at the posh venue “the Pod”…

So far there isn’t any real legislation governing the Internet. Anyone can write and post…

Millions of marketers, who faced with dwindling budgets and constrained resources, are engaging financially challenged…

This is how the Cluetrain Manifesto describes in 95 points how the new corporate culture…

There have been more than 130 million blogs being tracked by Technorati since 2002, an…

All companies have to face the fact that power today is on the side of…

Today’s Web has become a “social medium” as seen with digg, friendster, youtube, flickr, blogs,…

Web 2.0 may be a blessing to many of us, especially in online business today,…

To use the Web 2.0 as a company, you don’t need to instantly start to…

At Cebit 2009 earlier this month, Software AG announced plans to create the largest social…

Mass advertising is increasingly becoming a nuisance and evaporates often ineffectively. Who has a purchasing…

What is happening in blogs and social communities? Do costumers affect marketing? To know the…

IBM’s recently released X-Force Trend report reveals that Web applications remain the Achilles heel for…

Ogilvy estimates that just under a 3rd of the world’s online population or a staggering…

Living in the virtual world has become part of our everyday life. Many people cannot…

Podcasts as a medium has evolved from a rare blogging experiment into a broad medium…

If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website…