What to Bear in Mind when Designing a Newsletter
The design of your newsletter depends to a large extent on the visual and clicking…
Twenty-Two Quick Tips for Better Email Marketing
Whether you’re new to email marketing or have years of experience under your belt, keeping…
Eight Ways to Reactivate Inactive Email Recipients
Experts estimate that at least every fourth receiver of e-mails is “inactive”. This means, e-mails…
Creating Powerful Mailing Lists
Here are some tips:1. Guarantee PrivacyLosing “privacy” is what online users fear most. Therefore, guarantee…
Most Common Mistakes in e-Newsletters
There are certain rules for good e-newsletters however, many tend to overlook them. Bearing these…
Quick Tips Ensuring Email Masterpieces
The email medium is still a powerful one. Every email can and should be a…
Email Marketing: Things Written-Off In General Tend to Live Longer
Recently, there have been more and more rumors about the demise of the email medium….
Email Integrity: An Emerging Business Issue
In less than a decade, email has become a critical and in most instances, the…
Mobile Data Security
Industry research has shown that the Asia Pacific region accounts for nearly 30% of the…
Mobile Audiences Become a Challenge for Email Marketing
The type of use and technical handicaps in displaying text and graphics on mobile devices…
Botwars: The Fight against Cyber Criminal Networks
Security firms have battled botnets for many years, but only in the last 18 months,…
Are Your Emails Really Reaching Your Target Audience?
It’s easy to believe that deliverability failures must be happening to someone else. But what…
Email Marketing is So Not Dead
Are you still wondering what all the fuss is about email marketing? Were you one…
Preventing the Rejection of Images in Emails
The suppression of pictures in emails is a big challenge for email marketing. It’s therefore…
Permission Marketing: Giving Customers a Voice and Choice!
An e-marketer’s job is already an all-consuming role, what with ensuring that one’s message is…
It’s Easy to be Branded a Spammer
The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely…
The Power of Emails
Email as a medium is used every day by millions of people all over the…
Understanding the Dark Side of Email Marketing
Once upon a time, large direct marketers and their customers enjoyed mutually rewarding relationships. However,…
A Rundown on Email Marketing Campaigns
An email marketing campaign can have marked effects on a company’s cash flow and the…
Email Marketing in the Digital Age
Digital marketing is definitely “in”. However, while the industry is all abuzz about the next…
The Tie between Email Marketing and Social Media
There’s a lot of talk and speculation that social media will be the death of…
Bridging the Email/Social Network Gap
Silverpop has developed an industry-first technology that bridges the gap between email marketing and social…
7 New Email Marketing Tactics You Have to Use in 2010
Looking for a marketing edge to pull you ahead of your competition? Well, if you’re…
Why Adopt Social Media Marketing?
Social Media Marketing is infiltrating the business world. Just why is social media making its…
Social Networking Sites: Security Battlefield or Opportunity?
In this article, Check Point Software Technologies Ltd takes a look at how hackers are…
Social Media Monitoring Can Be Overstraining Marketers
Social Media Marketers are often drowning in a sea of figures and the monitoring of…
The New Generation of Online Communications
Participatory Web, social web, or simply Web 2.0, these are all terms for an apparently…
The Mobile: A Social Media Lifeline?
David Armano, Senior Vice President at Edelman Digital, the interactive arm of global communications firm…
Singapore’s Very Own Sporting Buddies (Kakis) Social Platform
Kakis.sg will soon be the latest social media platform that will hit Singapore’s increasingly buzzing…
IBM Social Computing Guidelines
Social media is nothing new to technology giant, IBM. Already in the spring of 2005,…
Friendster Teams Up with Yahoo! Southeast Asia to Deliver Integrated New Features
Friendster recently announced a new multi-year strategic partnership with Yahoo! Southeast Asia, designed to benefit…
35% of Facebook Users Could Be Victims of Phishing Scams
A high number of Facebook users are putting themselves at risk by opening their individual…
BUZZWORDS: OpenID, OpenSocial & Web Widget
OpenID is an open, decentralized standard for authenticating users which can be used for access…
Watch Out for International Networking Week in February 2010
International Networking Week is an initiative of BNI that will be held globally from February…
Deloitte’s Tribalization of Business Study: Organizations Not Yet Tapping Social Media’s Full Potential
Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice’s October 2009 Tribalization of Business Study, evaluates…
The Importance of a Social Media Policy
A social media policy outlines for employees the corporate guidelines or principles of communicating in…
Tips for Implementing an Effective Social Media Policy
Whether you’re writing your social media policy from the beginning, or developing it organically in…
The Web 2.0 Power Game
The fear of too much “me” in “social media” is omnipresent and shakes communities up…
Demystifying Social Media
It was interesting for me to read that according to IDC, traditional corporate culture remains…
Are Social Networks Raising the Game of Search Engine Optimization?
Social networks are definitely one of the hottest trends around and the business world has…
Social Media Marketing: Influencing the Influencer
It seems like yesterday when companies rediscovered the art of talking with customers, not at…
Social Media is Changing the World
Most of us have come to the point where we’ve pondered the decision of whether…
A “Social Media Code of Ethics” Does Exist
The section Social Media of the “Federal Association of Digital Economy” (Bundesverband Digitale Wirtschaft –…
Social Media’s Increasing Impact on Business
In 2006, the year after the acquisition of the social network MySpace, Rupert Murdoch had…
Marketing 2.0 and Social Networking
Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as…
Social Media and Web 2.0: Food for thought
So far there isn’t any real legislation governing the Internet. Anyone can write and post…
Social Networks: Not a case of “For Your Eyes Only”
Living in the virtual world has become part and parcel of our everyday life. Many…
Dealing with Bloggers
If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website…