What Can be Learned from Mobile Payments Leader Japan
Within industry experts’ persistent predictions about the imminent advent of mobile near-field communication (NFC) contactless…
Mobile Operators Should Learn from Utility Companies
If you are a mobile operator facing the prospect of slow growth or no growth,…
Mobile Access of Handheld Devices Put Companies at Risk
Smartphones outsold laptop computers for the first time and the trend is likely to continue…
Killer Mobile Apps and Other Value-Added Services in Asia
New research on the usage habits of mobile data users in Asia, commissioned by Globys,…
Huge Growth Forecast in Mobile App Market
The dominance of Apple’s iPhone in the mobile app download market will be eroded over…
3G migration strategies in China
In order to continue the strong mobile revenue growth seen in China, operators are driving…
Pull the Right Strings in Mobile Advertising
A few years have passed by since the first solid ideas for mobile advertising in…
New Communication Dimensions Thanks to Mobile Advertising
For many people the mobile phone has become their constant companion, which they use not…
Mobile Marketing versus Mobile Advertising: Do you know the difference?
Nonchalantly I mixed and lumped together “mobile marketing” and “mobile advertising”, until I did some…
Apple pulls Mobile Advertising into its Ecosystem
The arrival of the iAd platform will see Apple move into the one part of…
“Sorry, I was in the middle of a sandwich”
More Than 30 Percent of Business Professionals in Singapore Risk Embarrassing Moments During Conference Calls…
The Art of Great Meetings Part 1: Read between the lines – are your guests really interested in your meetings?
All of us have been on a web or phone conference where the host asks…
MMA’s Aspect on Mobile Measurement and Metrics
Bringing additional marketing dollars into the mobile category is critical for the growth of the…
Advertising Campaigns on the “Third Screen” are Gaining Momentum
Mobile phones, the so-called third screens, are increasingly used at home next to TV and…
eCRM is Going Mainstream, says Oracle
Asian e-Marketing recently met two remarkable eCRM experts from Oracle Inc., who have been full…
In the Internet Age The Customer Remains More Than Ever King!
That the customer would be the big winner in the Internet age seemed for many…
Hunting New Customers or Nurturing the Existing Ones – That is the Question?
Companies can observe an increase in profit if their customers have a strong relationship with…
eCRM: Striking the Balance Between Business and Privacy Issues
Until about thirty years ago, customer relationship management (CRM) existed only in the worlds of…
Sybase 365: Unleashing the Power of mCRM to Enable the Mobile Economy
The mobile device has become an increasingly important and valuable tool to marketers notes Ross…
Microsoft Dynamics CRM Reflects the Zeitgeist With Social CRM
Microsoft Dynamics CRM helps both product-and services-based organizations in automating their sales, marketing, and reporting…
SAP Moves Further and Deeper into the eCRM Space
Many may not have realized it, but SAP has been in the eCRM space since…
Make Your Customer Loyalty Programs Work with Mobile CRM
Long the exclusive domain of mobile operators, we are now seeing mobile loyalty programs being adopted…
Every Phase of Customer Relationship Service Has a Different Effect
In the course of a business relationship, a customer goes through different phases of interest,…
The Changing Face of Service Expectations
Targeting the right prospects from the start is the most promising way of having an…
No Looking Back for Mobile CRM
The upsurge of mobile web usage was one of the key highlights of analyst firm…
Expect More to Come from SaaS CRM, says Springboard Research
eCRM has been pushed to the forefront as the Internet has become more and more…
Salesforce.com: A Visionary in eCRM
Salesforce.com is one of the leaders when it came to introducing the sea-of-change to CRM…
Do I Smell a bit eCRM in the Air of ad:tech Singapore 2010?
“The Power of Digital – Transforming Marketing and Branding” is the focus at this year’s…
Open Source Based Business Applications Conquer the CRM World
Experts believe that open systems could be a real alternative to proprietary applications and there…
Top eCRM Analytics Buzzwords
Electronic customer relationship management (eCRM) key terms are very similar to regular CRM terms. The…
How Social CRM is Changing the Marketing Landscape
Both B2B and B2C companies are very active in gaining experiences through the possibilities of…
Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail
Experian CheetahMail is a service provider of permission-based email marketing solutions that is popular among…
Email: An Integral Part of Any Digital Campaign, says Microsoft
Is email really in any danger? With all the talk about email being superceded by…
Building an Email Address Distribution List the Legal Way
A proper address database can’t be achieved overnight, but requires patience and know-how, especially from…
Kaspersky Labs: Making the Online World a Much Safer Place
Asian eMarketing was honoured to get a one-to-one interview recently with Eugene Kaspersky, the founder…
Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click
SC Networks, a visionary German e-marketing service provider, founded in 1999, offers cutting-edge Web technologies…
Websense: Paving the Way to the Future of Enterprise Security
Websense is a global leader in integrated Web, data and e-mail security solutions that gives…
Online Marketing May be On the Rise but Marketers Still Flying Blind Here
According to a study by Coremetrics released in February 2010, while most marketers report a…
Email Marketing Metrics: An International Benchmark Study
A very common question raised by marketers or their bosses is: How are our email…
Spam’s New Flavors
For those who think that spam is no longer a problem, think again, Fortinet’s February…
The 2010 Security Landscape
IT security is never far from CIOs and CXOs minds and marketers too have to…
Distributed Denial-of-Service Attacks: Ten Years On
Ten years ago, on 14 February 2000, DDoS or distributed denial-of-service attacks – which attempt…
The 2010 Threat Webscape
Security breaches continue to top the minds of CIOs. What can we expect to see…
Spam Wars Continue into 2010
Symantec Corp’s January 2010 MessageLabs Intelligence Report. Analysis reveals spammers have launched new campaigns related…
A Guide to Effective Email Testing
Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best…
Experian Study Reveals that Emails Containing In-Store Coupons Are Opened 50 Percent More
The Internet is quickly becoming a major channel for distributing coupons. In 2009, eighty percent…
Email Security Goes Linux and Plug-n-Play in the War against Spam
SAFENTRIX is a cloud based hosted email security service that provides spam and virus filtering…
The Email Marketing Process Chain
The typical chain of an email marketing campaign can be basically divided into the following…