Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an…

The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming…

Our shopping experience has fundamentally changed. What used to happen in stores is now happening…

The Mobile Streaming Report 2021 from the app marketing platform Adjust indicates a fundamental shift…

There are millions of apps that have been downloaded several hundred billion times in total…

Signalize, powered by etracker, is one of the first providers worldwide to deliver a solution…

Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This…

There is no question that with the outbreak of the global pandemic, a lot has…

The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant…

Wherever you go, people are busy with their smartphones: shopping, online banking or answering emails,…

AppsFlyer’s The State of Gaming App Marketing report examines the growth of the mobile gaming…

Consumers’ online shopping habits, purchasing behaviors, and expectations have all changed since the onset of…

Sam ChiuAppsFlyer announces that strategic technology marketing veteran Sam Chiu will head…

Influencer’s end-to-end influencer marketing platform offers brands and agencies full data transparency around their influencer…

Last year, IBM launched Watson Advertising Social Targeting with Influential, a solution that harnesses artificial…

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into…

Right now, at a time when there is a lot of uncertainty, it is important…

Building a brand is hard work and costs money, making parasite strategies like brand hijacking…

Particularly during the Covid pandemic, more and more people discovered communication in social media for…

Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon…

Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for…

During the first lockdown, 40% of the partnerships between influencers and brands involved nano and…

There are various legal problems and pitfalls when using social media in organizations that can…

Corporate blogs have become an integral part of a company’s digital communication: they deliver exciting…

Twitter, together with K-pop Radar, analyzed K-pop stars’ use of Twitter for the first time…

Verizon Media announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia,…

Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University…

Sales in influencer marketing was expected to near the one billion-mark in 2020, according to…

Influencers open new channels and opportunities for marketers to advertise products and they get paid…

The importance of communities is growing steadily, which is why more and more brands are…

Influencer marketing is still a very young discipline, but its importance is increasing and with…

Cision is closing on its acquisition of digital consumer intelligence company Brandwatch, enhancing social media…

Aqilliz, the first of its kind technological infrastructure that strives to create a privacy-compliant audience…

In today’s digitized world, consumers are bombarded every day with a huge amount of information,…

Segmentation is, as we know, the best solution to structure big data in such a…

More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby…

A new study from Juniper Research reveals that the total market value of digital content…

IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think…

The global 5G rollout is entering the third year and in the leading 5G markets,…

Sending advertising to the right person at the right time is easy today thanks to…

Location intelligence is defined as the capacity to organize and understand complex data by using…

What the lead singer of the British rock band Queen once screamed to his audience…

The sharp rise in the use of mobile devices not only has an impact on…

AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager,…

According to Kantar’s recently published media reactions report, marketers plan to increase their spending in…

Wherever you go, you find the same picture of people staring into their smartphones and…

With the future of work being now and being digital, businesses need to build an…

In 2016, the smartphone replaced the laptop as the most common Internet device, and we…