Google’s Privacy Lapses Jeopardizes its Squeaky-clean Image
It is a common assumption by Internet users that their online activities are private and,…
How to Run an Effective Search Engine Campaign
Understanding the basic structure of how search engines register Websites is crucial to succeed in…
Get Found, Whatever It Costs!
Search engine marketing gives you the unique chance to find customers in every phase of…
Pay-Per-Click Campaigns: The Right Investment or Not?
Pay-per-click (PPC) sounds like a great option, but what does it really cost and is…
How to Get the Most Out of Google AdWords
Google is the world’s dominant search engine, with some 70% of the 1.2 billion daily…
Net Neutrality
At its simplest, net neutrality, also called network or Internet neutrality, is the principle that…
Success Story for Google in China a Moot Point
It’s a moot question if there will be a good story for Google in China,…
Google’s Preview System ‘Quick View’ – The Marketer’s Friend and Foe
After a period of testing in the USA, Google’s preview system, ‘Quick View’, has recently…
Mobile Search – An Introduction
Mobile search is one of the most discussed topics in the mobile, Internet and advertising…
F1 Marketers Should Leverage Search Intelligence to Drive Their Brand Visibility
Formula 1 (F1) recently crowned the German, Sebastian Vettel, of the RedBull team as their…
Microsoft Truly Accelerates the “Beauty of the Web”
Just two month ago Microsoft Corp. announced the worldwide beta availability of its new Web…
Wave 5: The Biggest Social Media Study Ever
When talking about online marketing we clearly have to deal with social marketing, which has…
Spectrum Worldwide Places Emphasis on Social Media for OCBC Cycle Singapore 2011
The third annual OCBC Cycle Singapore will take place from 4 to 6 March 2011,…
Online Marketing and Web 2.0
The adoption of broadband Internet connections has revolutionized the World Wide Web within a few…
Sociability Can Be a Magic Bullet
The magic formula to get the attention of your target customers should not only be…
Yahoo! Search Marketing Enhances Business Competitiveness
While the digital marketing world may be gradually maturing over time, it is still particularly…
Affiliate Marketing Needs an Improved Tracking-System
There is no end to the discussion on fraud in affiliate marketing, as affiliate networks…
Privacy Concerns: Self-regulation or What?
Global online advertising spending will reach $61.8 billion by the end of this year, a…
CMOs Wake-up Call to Keep-up with Digital Innovations
“In today’s digitally driven world, best in class companies cannot afford any level of discord…
The PC is Dead, Long Live Windows Phone 7
The PC has been innovating and dominating the IT world these past 20 years, but…
BlackBerry PlayBook Sets New Benchmark in Tablet Performance
Research In Motion (RIM) recently unveiled its new professional-grade BlackBerry PlayBook tablet and BlackBerry Tablet…
Twitter Senior Executive Reshuffle Shows it is Serious about Making Money
When a CEO steps down it is typically because a company has taken a nose…
Gen Ys are Driving the Change in Workplaces
Gen Ys are changing the way in which Singaporean companies communicate and share information, reveals…
PayPal Expands Its Privacy, Prevention and Protection Commitment
PayPal announced recently that it will expand its consumer protections for shoppers just in time…
Securely Enabling Twitter
Twitter is a popular micro-blogging tool that enables users to communicate to an audience of…
Google’s New Trademark Policy Damages Brand Owners and Provokes Rising Advertising Costs and Counterfeits
Google announced a month ago that it would be rolling out a new trademark policy…
Mobile Web Advertising: One-to-One Dialogue at its Best
Perhaps one of the most talked about initiatives in the mobile marketing space is mobile…
Google Instant’s ‘blue arrow’ Could Steal Clicks from Natural Results and Affect SEO
Owen Browne, Senior PPC Analyst of the search specialist and technology firm Greenlight, observed that…
Friendster Launches Music and Games Portals in Asia
Friendster, one of the leading social networking sites for young Asians, announced that it is…
Appointments
Palo Alto Networks appointed Song Tang Yih as its Vice President of Sales for Asia…
Post-click Marketing
Post-click marketing is emerging as a recognized practice that aims at improving sales and marketing…
Acronym Asia’s Wealth of Keyword Intelligence
Acronym Asia is the regional arm of Acronym Media, a leading global search and keyword-driven…
inSing.com: Singapore’s Favourite One-Stop Destination
inSing.com was launched in May 2009 by SingTel Digital Media, a subsidiary of Singapore Telecommunications…
Windows Internet Explorer 9: Will it Live Up to Expectations?
Microsoft Corp. released the new version of its Web browser just last week, aiming to…
Social Media News: Online Marketing Future Trend?
The marketing industry is facing new challenges, as social media, blogs and Twitter are changing…
Online Marketing’s Potential for Success
When you walk around town, you run into hundreds of unfamiliar faces. Probably you find…
Peace One Day Global Education Resource: Window to a Better World
Asian eMarketing is impressed by Peace One Day’s global movement that annually calls for ceasefire…
Ovum: Regulation is a Necessary Evil to Protect from Having Sensitive Information Spread Around the Web
Ovum finds that the risk of sensitive information being divulged on the web by organisations…
“Google Instant” – Google Gives, Google Takes Away
Google has just announced its “streaming search” service, Google Instant, which is coming out of…
Post Recession Global Retail Study by Microsoft Advertising and Aegis Media Reveals Emerging Shopping Trends
The global recession has affected the way consumers are shopping. More than ever they are…
Good Digital Brand Management Masters Information, Communications and Dialogues across All Channels
What kind of media is your target audience using? If you cannot answer this question…
Considerations for the Brave New World of Web 2.0 / 3.0
Are Web 2.0 products such as blogs, YouTube, Twitter, Facebook and other forums a gathering…
Buzzword: Pay-Per-Performance (PPP) Advertising
Pay-Per-Performance Advertising, or PPP, is a term used in Internet marketing to define a popular…
B2B Online Marketing Never Loses Its Appeal
B2B marketers face two key challenges: reaching key decision-makers and demonstrating marketing results. Unfortunately, outdated…
A Dozen Ways to Protect Your Online Privacy
From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed…
Appointments
Global creative agency iris has recruited one of Asia’s leading creative talents Barry Low to…
MMA Asia Pacific on the Role of Mobile Marketing in the Digital Age
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits…
Sybase 365 Processed One Trillion Mobile Messages By Now
Sybase 365, a subsidiary of Sybase, Inc., a global leader in mobile messaging and mobile…
