Celent Urges Firms to Formulate Coordinated Regulatory Response Strategies
Over recent years, stakes in the regulatory arena have intensified. While legislative breaches could still…
Better Understanding of Cloud-based Infrastructure Stimulates Growth in Asia Pacific
The Asia Pacific Infrastructure-as-a-Service (IaaS) market witnessed explosive growth during 2010, owing largely to customer…
Enterprise Telephony Market Back on Growth Path in Asia Pacific
According to Frost and Sullivan’s analysis, the Asia Pacific enterprise telephony market is back on…
Taking a Peek into the Online Behaviors of Generation Z
University networks are commonly viewed as open environments that can foster education and research. At…
Appointments
The International Conference on Online Media Measurement (I-COM), is increasing its involvement with the Asia…
Effectiveness and Performance are Key to Marketing
Over the years, marketers have progressed along different mediums, from traditional media like print and…
Exclusive Interview with Andrew Grant (Part II)
I hope you enjoyed as much as me the Q & A with Andrew Grant…
Exceptional In All Ranks
Asian e-Marketing had the honour of interviewing Mr. Nirvik Singh, Chairman & CEO of Grey…
Affiliate Marketing is Most Attractive in Times of Crisis
While the share of traditional marketing is stagnating or declining in the overall market, the…
What Does Red Hair and Marketing Research Have in Common?
I recently read an article that got my attention not only due to the fact…
Marketers Need to Predict What Comes Next
More media, smaller audiences and higher cost pressures shape dialogue marketing. In demand is mainly…
The “Power to Know” for Singapore’s Business Analytics Industry
The SAS Institute signed, some two months ago, a strategic partnership with the four leading…
TV Genius Harnesses Power of Twitter to Measure Viewer Engagement with Content
TV Genius recently launched its advanced measurement and analysis system for Twitter activity around television,…
Natural Search, Paid Search & Social Media Integration 2011 Report
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology surveyed over 300 UK-based digital marketers in…
Remarkable Growth of Social Networking in ASEAN Region Reported
Facebook has gained immense popularity among users in ASEAN with 63% of all social networking…
CMO Council’s “State of Marketing 2011” Report
Digital marketing effectiveness and social media integration, measurement and alignment are the priorities for marketers…
Marketing Performance Measurement (MPM)
Marketing performance measurement (MPM) is a term used by marketing professionals to describe the analysis…
One of Three New Cyber Security Facilities Set up for More Protection in Singapore
The first of three facilities that will bring an extra measure of security for internet…
Ten Questions & Answers on Social Networks and Google+
Everybody is currently talking about the Google+ (G+) Project that is conquering the web marketing…
Winners of the 5th Annual Asian Publishing Awards
Ten winners and 16 excellence awardees from eleven categories were celebrated during the 5th Asian…
Gemalto Meets the Demands of Our Evolving Digital Society
Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and…
Smartphones and Notebooks Both Have Different Roles to Play in Online Usage
Consumers across the globe are nowadays trying to stay more focused and make better use…
Ēclat for CommunicAsia and BroadcastAsia in 2011
More than 56,000 industry visitors, delegates, conference speakers, media and exhibit staff from around the…
Consumer Engagement in Mobile Commerce Strong in Asia-Pacific Region, MEF Global Consumer Survey Reveals
On behalf of MEF, the global community for mobile content and commerce, On Device Research…
Appointments
Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, announced that…
Video release – Transport Accident Commission
{mpg width=”600″ height=”400″}TransportAccidentCommission{/mpg} Back to the article: Exceptional In All Ranks
The Long and Lasting Road to Success of Asia’s Premier ICT Show
Asia’s premier business event for the global ICT industry showcases this week innovative and live…
Exclusive Interview with Andrew Grant, Head of Film & Interactive Entertainment Group, Akamai Technologies on Transforming the Cloud into a more Viable Place to Inform, Entertain, Advertise, Transact and Collaborate (Part I)
During Digital Matters, held last month in Singapore, I had the honour to hold an…
NXP Semiconductors’ World Leading Near Field Communication (NFC) Technology Enables New Mobile Experiences
NXP is a leading state-of-the-art semiconductors company, originally founded by Philips more than 50 years…
ASUS Combines Smartphone and Tablet PC
In the run up to the COMPUTEX TAIPEI electronics fair in Taiwan, ASUS has unveiled…
SAS’s Outstanding Commitment to Invest and Develop Singapore’s Business Analytics Industry
SAS, a leader in business analytics software and services, forged a strategic partnership with four…
Finalists for Asian Publishing Awards 2011 Elected
The Fifth Asian Publishing Convention (APC) will be held at The Landmark Bangkok, Thailand, on…
Every Cloud has a Silver Lining – Cellphone Location Data and Privacy Issues
Stories about investigations probing information-sharing by mobile applications that have been illegally obtained or transmitted…
IAB-MMA Mobile Web Advertising Measurement Guidelines – Part II
For the first time, standardized key metrics for measuring advertisements have been established for the…
IAB-MMA Mobile Web Advertising Measurement Guidelines – Part I
The Mobile Internet has helped marketers across the globe achieve the dream of anytime, anywhere,…
Mediabrands Food for Thought on Data Collection and its Impact
The mobile phone is, in general, everyone’s constant companion, catapulting the medium into the reign…
Yahoo! Helps Finding Apps of Desire
The sheer number of mobile apps has exploded in the past year making it that…
Microsoft Advertising’s Digital ZENSES Championship Now Open
The Digital Quotient, test launched in 2010 by Microsoft Advertising to help digital marketers in…
A New Mobile Search Engine Worth Watching
The Israeli start-up do@ has developed an app that browses other apps and their innovation…
With New Generic Top-Level Domains (gTLDs) ICANN Approves Historic Change to Internet’s Domain Name System
ICANN’s Board of Directors has approved a plan to usher in one of the biggest…
Global fixed line VoIP market set to generate $40 billion a year by 2015
Voice over IP now has over 120 million subscribers worldwide, according to the latest analysis…
Key Findings from Annual State of Marketing Singapore Industry Report 2011
GetIT Comms and the Singapore Infocomm Technology Federation (SiTF) presented recently the results of their…
Magnaglobal Releases Updated Global Advertising Forecast
Magnaglobal, a division of IPG’s Mediabrands, released an updated global advertising forecast alongside a comprehensive…
McAfee Threats Report Confirms Mobile Malware as the New Frontier of Cybercrime
The security technology company McAfee, a wholly owned subsidiary of Intel Corporation, unveiled in their…
InMobi’s Latest Mobile Insights Report for Singapore
InMobi, the world’s largest independent mobile ad network, just revealed that the Singapore mobile ad…
Sybase mCommerce Guide 2011: Capitalize on the Fourth Screen
Sybase 365, a subsidiary of Sybase, Inc. the global leader in mobile messaging and mobile…
Up to 36% of Network Traffic a Blind Spot for Security Industry
The network security company Palo Alto Networks enables with its next-generation firewalls policy control of…
The Concept of Virtuality Gains Ground by Supporting Agility at Work
Regus, the global provider of workplace solutions, and Unwired have launched a global workplace…