Text Mining for Golden Customer Insights
We are living with increasingly large quantities of data, with at least 1.8 zettabytes worth…
Regus survey identifies respect is key to holding onto good workers
As Singapore’s economy stabilizes following rapid growth since the global downturn, it is especially important…
Mobile Internet Access Outpacing Fixed-line Internet Access
Based on research conducted by On Device Research among 8,350 respondents in nine countries across…
Hydra Advises Digital Marketing Specialists to move beyond an Isolated Approach
A white paper by Software-as-a-Service (SaaS) marketing technology provider Hydra, warns digital marketing channel specialists…
Facebook is More Popular in Asia Pacific than other Global Geographies
Singaporeans emerged as the global leaders for the longest time spent on Facebook, with an…
New Study Identified What Makes Brands Social – and How
Weber Shandwick partnered with Forbes Insights to identify what makes brands social – and how….
Transactional Emails get 20% higher Click Rates
Transactional emails serve first of all only one purpose: they confirm a specific action of…
China Holds Key to Growth Say Global Business Leaders
China holds the key to growth opportunities for businesses around the world in the next…
Experian CheetahMail reveals Key Trends and Proven Strategies for Flash Sale Email Marketing
Experian CheetahMail, a unit of Experian Marketing Services and a leading global technology services provider…
Overwhelming Demand for Integrated Charging and Policy Management Solutions to Address the Data Monetization Challenge
Amdocs, a leading provider of customer experience systems, released the findings of a global research…
IDC Expects “Big Data” to Drive the Next Wave of Investments in Business Analytics in Asia
The “Big Data” phenomenon seems to have appeared from almost nowhere, but in reality, some…
The Top 10 Singapore Brands Continue to Dominate
Brand Finance Plc. released their fifth annual “Top 100 Singapore Brands” league table showing strong…
Email Marketing: In Email Marketing: In the Beginning it’s all about an Effective Registration Form
In email marketing the customer relationship usually starts with a prospect filling out a newsletter…
Appointments
Mediabrands appointed Pat Lim as Managing Director of both UM and Initiative Singapore, taking the…
Breathing and Embracing Innovations
Asian e-Marketing interviewed Mr. Sandeep Casi, Founder and CEO of Cinemacraft, in June, during BroadcastAsia,…
Fuji Xerox Meets Customers’ Needs with its Go-to-Market Strategy
Not many consumers are willing to communicate and share directly with companies and brands. Hélène…
CMO Council’s Official Journal PeerSphere Launched in Print and Digital Media Formats
The Chief Marketing Officer (CMO) Council announced the launch of its official journal PeerSphere in…
Epsilon’s Innovative Security Enhancements to Global Email Marketing Platform
Epsilon, a wholly owned subsidiary of Alliance Data, is a leading marketing services company, with…
M86 Cybercrime Malware Protection for Dell OEM Solutions Hardware
With the latest wave of cyber attacks targeting Google, Citibank, Sony, Sega, IMF, the US…
The Changing Face of Marketing: Consumer Behaviour in the Digital Age
The marketer’s challenge has always been one of persuasion – put forward the product in…
The Perfect Timing of Emails: When and how often?
Concerns of choosing the optimal timing and frequency of mailings are some of the questions…
Email Marketing in the Mobile Age
For the past decade, it was all about the desktop experience. Now, the mobile experience…
Behavioral email: Concept of Maximum Relevance in Email Marketing
Relevance is the key! The more relevant an advertising message is for the recipient, the…
Singapore and Southeast Asia Most Attractive for Australian Companies’ Expansion Plans
The rapidly developing Southeast Asian markets are becoming increasingly attractive destinations for Australian companies ,…
InMobi’s Insights on Global, Asia Pacific and Australian Mobile Ad Markets
InMobi’s latest Mobile Insights Report revealed that the Asia Pacific mobile ad market showed steady…
China is Largest PC Market in the World Right Now, IDC Revealed
International Data Corporation (IDC) presented last month their Worldwide Quarterly PC Tracker, responding to the…
Gartner’s 2011 Hype Cycle Special Report
Once a year, Gartner publishes its Hype Cycle, which deals with the acceptance and the…
Experian Hitwise Reports on Popularity of Google+ in Key Asia-Pacific Markets
Experian® Hitwise®, part of Experian Marketing Services, published data on the popularity of Google+ in…
The Top Trends in Online-Marketing
Creativity in online advertising, social marketing and multi-channel tracking are, according to the performance agency…
RFM (Recency, Frequency, Monetary Value)
RFM is a method used for analyzing customer behavior and defining market segments and stands…
ComScore Ranking Puts Sprice Travel Network among Top Ad Networks
Sprice Travel Network has emerged as the top travel advertising network for the key Southeast…
A Deep Dive into Performance Marketing for Mobile
Marketing is intrinsically a purpose-driven exercise. Whether it is securing profit for a company or…
Appointments
Eddie Chau has been elected Chairman of the Singapore infocomm Technology Federation (SiTF) at its…
Eddie Chau: One of Singapore’s Most Brilliant Visionaries and Entrepreneurs of our Digital Times
Just a few months ago Media Monitors acquired a majority stake of Brandtology, a Singapore…
comScore’s Newly Launched ServiceMeasures Social Media Brand Impressions
comScore, Inc. entered the market with a tool that measures social media impressions, called Social…
Rubbing Shoulders with Asia’s Crème de la Crème in Digital Marketing
Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream…
The Ideal Marketing Thinking: Inviting Instead of Aggressive Promotional Sales
Marketing suffers from a crisis of credibility and are perceived in general solely to support…
The Rising Power of Analytics and its Impact on Marketing
It’s popular these days to say that customers are in control of marketing, since digital…
Performance Marketing: What Kind of Advertising Works?
Performance marketing is based on the ability of measuring online marketing campaigns which demands that…
Marketing Effectiveness
There is a growing need to measure the effectiveness of marketing activities, especially in today’s…
Experian’s Four-Point Approach on How to Break the Causal Chain of Inaccurate Contact Data
Experian released findings from its QAS Data Quality Survey that highlighted inter alia the importance…
Three Reasons Why Customer Response to Advertising Fell by 19% in the First Half of 2011
The Fournaise Marketing Group tracked cross-channel advertising campaigns of its Large, SME and Agency clients…
Scepticism Dominates in Web 2.0 Customer Service
The adoption of social media noticeably enhances the customer service of companies, according to a…
CMO Council Study: Half of all Marketing Consumables Deemed Waste as Marketers Lack Critical View into Provisioning Logistics, Consumption Metrics and Localized Needs
Front line personnel from store managers to field marketing directors agree that marketing support materials…
In the Philippines Leisure and Entertainment Remain at the Core of all Online Activities
According to Yahoo!’s 3rd Net Index study a shift from shared to private internet access…
Social Networking Most Popular Online Activity in Indonesia and Increasingly Accessed via Smart Phones
Yahoo! announced recently results from its 3rd Net Index study, stating that internet reach in…
Lack of Resources Hampers Digital Marketers from Undertaking Rigorous Keyword Research
The white paper “Where to begin – the discovery phase”, published by Hydra, a provider…
Asia Pacific Manufacturers Need to Step Up their Awareness of Information Security Risks
Although the information security budget among Asia Pacific manufacturers is set to increase at a…