How productive is work during the festive season?
Three-fifths of Singapore workers will work during the Christmas and New Year break this year,…
Regus: Stop hoping for the best and start planning for the worst
Two-fifths (40%) of Singapore businesses do not have a disaster recovery (DR) plan in place…
MAGNAGLOBAL: Internet media is big winner in 2011
MAGNAGLOBAL, the strategic global media unit of Interpublic Group and division of IPG Mediabrands, recently…
Asia Pacific banks will outperform gloomy predictions in 2012
The banking industry in the Asia Pacific region will show good growth, despite a potentially…
IDC recommends putting active citizen engagement on 2012 agenda
These days, citizens are actively seeking engagement on social networks with companies, brands, and products…
In 2012 Telcos in APEJ still struggle to redefine themselves
Telecom service providers (SPs) in the region are still stumbling in their transformation to redefine…
IDC: The only certainty is uncertainty in 2012
Based on the prospect of a turbulent and uncertain economic climate in 2012, IDC forecasted…
Apple mobile devices, especially iPad, widely used across Southeast Asia
Effective Measure, a provider of digital media planning solutions in emerging markets, released data reporting…
Fournaise: Due to marketing and sales misalignment 92% of prospects are not closed in 2011
The Fournaise Marketing Group (Fournaise), one of the global leaders in Marketing Performance, tracked that…
GroupM: Global ad spending up by 6.4% in 2012
A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending…
Frost & Sullivan: Cloud computing will become mainstream in 2012
According to Frost & Sullivan’s predictions, the coming year will be a significant year for…
Black Hat Search Engine Optimization (SEO)
Black Hat Search Engine Optimization (SEO) usually describes techniques that are used to get higher…
Appointments
Ray Pak will join UM and Initiative Singapore as General Manager, being responsible for business…
Digital Cream Singapore: All for one, one for all!
Last week 100+ digital marketers from around the region met at the inaugural Digital Cream…
Instant email to web advertising: Unbelievable? Just give it a try!
Knowing that a sound online marketing strategy is vital for success, Asian e-Marketing is revamping…
What’s called “around!”?
A technology start-up company, Gozo Labs, recently launched a location-based mobile marketing solution called around!…
Our Mobile Planet launched at MMA Forum London
Google launched a new mobile consumer data resource at the Mobile Marketing Association Forum in…
Internet privacy controls challenge marketers
Regardless of its innovative approach and entrepreneurial spirit, the information and communications industry has yet…
What are mobile users looking for?
As an industry, mobile marketing is probably the most interesting place to be right now….
Google+ makes it’s mark in Asia-Pacific markets
The popularity of Google+ in key Asia-Pacific markets, according to an Experian® Hitwise®, part of…
Asia Pacific users choose Facebook as most popular
Experian released an international report on the use of social networks and Asia Pacific respondents…
How to get more out of Search Engine advertising
For most website owners paid search advertising with Google AdWords, Overture or miva is today…
Good Search Engine Optimization (SEO): The basics
For a successful search engine optimization (SEO) you should work out a few keywords first…
Search-oriented architecture and selection-based search
Search-oriented Architecture The use of search engine technology is the main integration component in an…
Cybercrime attacks on Chinese businesses surged in first half of 2011
A new phishing survey released by the Anti-Phishing Working Group (APWG) revealed that phishing attacks…
Cisco Connected World Technology Report highlights new rules for attracting young talent
The desire of young professionals and college students to use social media, mobile devices, and…
The Cloud is developing into a mainstream IT option
As cloud technologies and services mature and user understanding of their capabilities improve, the cloud…
Microsoft study shows that Asian families are heavily into gadgets
Family time can no longer be separated from technology time, according to the findings of…
A glance at Singapore’s work-centric culture
Half of workers in Singapore spend well over eight hours a day at the office…
Do@ empowers Smartphone users to search across apps
The Internet has had a good run. More than two billion people are connected around…
Asia Pacific insights from Akamai’s Second Quarter 2011 ‘State of the Internet’ report
Akamai, the leading provider of cloud optimisation services, has released its Q2 State of the…
Half of APAC’s Consumers don’t want to be bothered in social networks
According to findings from a global study launched by TNS, a Kantar company and part…
Location based marketing opportunities
For many marketers, mobile is the Holy Grail for location-based marketing. Today’s smartphones, tablets and…
Seven myths of digital advertising
Adapting offline creatives for digital works – The first thing about digital advertisers and agencies…
Appointments
Acision, the global leaders in mobile messaging, announced two new appointments to its executive team…
Individual Relevance Determines Success in Email Marketing of Today (Behavioral Email Marketing Part 2)
Providing individual relevance is the only way to achieve higher deliverability and more involvement in…
Fuji Xerox’s One-to-One Marketing Solutions in High Demand (Part 2)
Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level…
How to Mix SEO, AdWords, and Global PR Global B2B Communications
Most marketing and sales professionals are still grappling with the impacts of the global recession…
Angel’s Gate: Asia’s First Business-focused Reality Show
Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch…
4As Re-launch of IAA Singapore Chapter Safeguards Global Connectivity and Intelligence for Local Players
The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising…
Multipurpose Internet Mail Extensions (MIME)
MIME is an internet standard for attaching non-text files to an internet mail message, such…
MMA Releases New Privacy Policy Guidelines for Mobile Apps for Public Comment
The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced…
Privacy and Legal Certainty in Online Marketing and what you should know about it
Let’s face it, the demand for data protection and legal security in online marketing simply…
Setting-up Your Email Distribution List the Right Way
Errors can be embarrassing, but there are worse things than that, namely not to learn…
The Good Old Email Remains as Popular as Ever
Even after almost five decades after its introduction, email is well established as a communication…
What you should know before running a Social Ad Campaign in Asia
The APAC region is a great place to be in social media. 1. Social Media…
Checklist for your Welcome Message
The email marketing relationship with your customers usually begins with the welcome message that is…
Five Common Afflictions of Sales Teams
I’ve been a part of many sales teams in my career, and over and over…