Netbiscuits: Web + App = Maximum Mobile Reach
The digital agency Reading Room recently organized an event on Smart and Effective Mobile Innovation,…
Stimuli for an Optimized Mobile User Experience
Optimize your newsletter for mobile readers by considering a few simple suggestions: Create optimal usability…
Mobile App or Mobile Portal: an on-going debate
We all have a mobile device these days – whether it’s a smartphone like the…
Apps’ Spin the Digital Industry
Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing. Apps are…
Mobile will continue to dramatically overhaul how we all do Business
According to the newly released report from TNS The Impact of Digital on Growth Strategies:…
In-App Business Model is New Standard for Mobile App Revenues
According to eMarketer, more than 95% of smartphone apps have been downloaded for free in…
Gloomy Economic Outlook could steady Growth of the Enterprise Applications Software Market in the Region
According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year…
The Struggle of Agencies to evolve in today’s Digital Age
The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to…
Increasing Mobile Marketing Adoption will re-emphasize Marketing’s “P’s” by turning Consumer Electronics into Audience-targeting Tools
Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing,…
Huge Potential for Mobile Healthcare Applications
mHealth, a term used for health services and information that are supported by mobile devices…
Akamai: Half of all Online Attacks observed are from Asia
Akamai recently published its quarterly “The State of the Internet” (SOTI) report that included data…
Appointments
Buddy Media, the social enterprise software of choice for eight of the world’s top ten…
Jump on the Facebook Marketing Bandwagon
The marketing phenomenon Facebook will continue to be the talk of town this year, and…
Digital Marketing Trends for 2012
The world of digital marketing continues to change in 2012 – that’s for sure –…
Google to Overtake Yahoo in Display Advertising this Year
The specialist search and social marketing agency, Greenlight, expects search giant Google to overtake Yahoo…
TomTom App for iPhone and iPad goes Social
TomTom, a global supplier of location and navigation products/services, just started to promote its latest…
Growing Demand for SAS Customer Intelligence Solutions
Sales of SAS Customer Intelligence solutions went up by more than 25 percent worldwide last…
Akamai Technologies’ New Solutions for the Online Entertainment Industry
Akamai Technologies’ is aware of the fact that today’s hyper-connected world is radically changing the…
There is Strength in Numbers, so what’s all the Fuss about SOPA and PIPA?
Drafting and implementing legislation that effectively polices today’s online innovations and strategies, while remaining general…
Digital Rights Management (DRM)
Digital Rights Management (DRM) is a class of access control technologies that are used by…
Geo-targeting
Geo-targeting in geomarketing and internet marketing is the method of determining the geo-location of a…
Know How the Land lies in ‘Social Search’
Experian Hitwise reported in September 2011 on Google+ popularity in key Asia Pacific markets, stating…
Boosting Brand Engagement with User-generated Content
As the use of smartphones has been growing rapidly over the years, many brands are…
ISACA’s Shopping on the Job Survey
ISACA’s fourth annual “Shopping on the Job” survey examines employees’ risky online activities while using…
Sevenfold Increase n iMobile Healthcare Applications
According to the mobile research expert research2guidance, 2011 was the first year of substantial business…
Two out of Three Organizations in Singapore and Australia frequently experience Data Loss from a Virtual Environment
Kroll Ontrack Singapore, a technology services division of the global risk consulting company Kroll Inc.,…
Worldcom PR Group’s Emerging Trends to watch in 2012
Worldcom Public Relations Group, a global group of independently owned public relations counselling firms, shared…
Experian Hitwise Reports Increasing Use of Social Media during SMRT Disruptions
Experian Hitwise, a part of Experian Marketing Services, recently announced data from Singapore internet users…
Banks Expect New Digital Media to Engage, Educate and Inform in Real-time
For banks, new social media projects are high on the agenda and the industry plans…
Exploding Growth in Mobile Data Demand will Challenge Mobile Networks’ Capacity in 2012
According to Arieso’s report Recent Smartphone Trends & the Extreme Data User, apps and services…
MEF’s Top Prediction: NFC will fail to have a Significant Commercial Impact in 2012 despite increased Investment and Spectacular Trials
Mobile Entertainment Forum (MEF), the global community for mobile content and commerce, has released its…
The Extreme Dynamics of the Mobile App Development Services Market
In 2011 publishers created $6.8 billion in application download revenues, while app development revenues reached…
Top Five Technology Trends for Advertisers to Watch
The IPG Media Lab released recently a list of five technology trends that will change…
De-duplication and Virtualization will be the Major Growth Catalysts for APEJ Storage Software Market
The Storage Software market in the Asia Pacific excluding Japan (APEJ) region grew by 17%…
ISACA’s Recommendations for Managing Three of the Trends that will dominate the IT Landscape in 2012
The global, independent, non-profit IT association ISACA (Information Systems Audit and Control Association) was founded…
Appointments
InMobi announced the appointment of Anita Swan as Regional Marketing Director, Asia Pacific. She will…
Hydra’s integrated OneSearch juggles natural and paid search at once
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, announced the launch of its next-generation capability…
Smaato is pushing mobile real-time bidding (RTB) standards
In November 2011, Smaato Inc., a mobile advertising and ad optimizing company, significantly upgraded its…
MMA’s universal ad unit guidelines released for public comment
Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released mobile…
Content is key in website optimization
Content is king if you want to attract visitors to your site. Since, search engine…
Find instead of search: Personalized content on the web is becoming the norm
A Google search gives each user a personalized result and if a customer calls up…
Get round online
Consumers in today’s internet-savvy era usually rely on search engines to research and purchase products…
Keywords are the foundation of SEO so put the effort into finding the right ones!
Whether you know it or not, your website is already targeting certain keywords. Search engines…
Five very obvious signs in spotting a bad SEO service provider
Search Engine Optimization (SEO) is regularly mentioned by marketers as one of the most effective…
Cashing in: Mobile finance and the shopping experience
The explosion of phrases with the “mobile” prefix is a reflection of how much mobile…
Search traffic for the latest Smartphone models increased significantly in Hong Kong
Experian Hitwise, a leading online competitive intelligence service, revealed that search traffic on the latest…
The only constant is change
According to the IAB report internet ad revenue for 2011 is expected to cross a…
Yahoo! study reveals mobile internet habits
Through in-depth consumer insights on current internet trends, the evolving digital landscape and online behavior,…