Reimagined goes hand in hand with change
In the recent study ”Life Reimagined’, the consulting firm Accenture examined which developments are increasingly…
In the rise of IoT, change is the only constant
The spread of smart devices and the Internet of Things (IoT) are profoundly revolutionizing digital…
EVRYTHNG for IoT marketing data collection
The buzzword Internet of Things, or IoT for short, is obviously a whole bunch of…
Global MarTech trends are tipping point for IoT
Digitization brings us closer to new trends at ever shorter intervals that overwhelm us humans…
Using the advantages of IoT Commerce
In e-commerce everything revolves around the end customers and their needs, while in Industry 4.0…
The machines will take over the helm in future retail
In online and brick-and-mortar retail you can see a tug-of-war for the customer’s favor, but…
HUAWEI dives deep into digital with CLOUD, AI, and 5G to provide “Everything as a Service”
HUAWEI CONNECT 2021 started last week online and is still ongoing till October 31. The…
Appointments & Announcements
The South China Morning Post today the appointment of David Wightman to the newly created…
Interrogatives dominate the voice search
Short, easy to remember, and unambiguous spelling had been the three golden rules for choosing…
Distrust in voice applications slows down acceptance
Voice search is already pervasive and used every day, people ask for recipes, addresses, opening…
Speech recognition
Speech recognition is an interdisciplinary subfield of computer science and computational linguistics that develops methodologies…
Have you ever considered creating a linguistic identity for your company?
Corporate design as a graphic part of corporate identity has been in use for over…
Security risks revealed using Alexa Skills
A study by the German Ruhr-Universität Bochum and the American North Carolina State University, performed…
How voice commands will influence user behavior
The spread of voice assistants, such as Google Assistant or Amazon Alexa, heralds a new…
Visa helps SMBs access the digital economy
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro…
Is search optimization for voice really relevant?
Statistics on the use of Google Home, Amazon Alexa, Cortana from Microsoft or Siri from…
AnyMind Group launched Story Engine, a no-code web stories generator
AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables…
Tencent Cloud launches First Internet Data Center in Indonesia
Following the launch of Tencent Cloud’s first Internet Data Center (IDC) in Indonesia, local businesses…
Asia-Pacific region faces unique cybersecurity challenges in the post-pandemic era
A new poll by MIT Technology Review Insights, in association with Palo Alto Networks, uncovers…
Don’t guess but know what your users want – with Nano INSIST
A consumer who is looking for a product on the Internet is an ideal recipient…
Basic knowledge in the four data disciplines is essential for a career in marketing
The idea of designing creative advertising banners, captivating headlines, and trying to receive as many…
Use “Voice Search Readiness” to your advantage
Voice search seems to be a trend now that’s not showing any signs of slowing…
Great advertising needs great media environments
Kantar just launched the second edition of its global Ad Equity ranking of media channels…
Appointments & Announcements
Emplifi, a leading unified customer experience platform, announced the acquisition of Go Instore, a London-based…
How to modernize your omnichannel strategy
In the whitepaper Think your business offers an omnichannel experience? Think again!, its author Audrey…
Focus on ethical effects of digital transformation
Algorithms that generate fake news and are distributed on social media, medical studies whose database…
Best practices for omnichannel marketing
Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce,…
Smaato boosts platform security against fraud
Smaato, an omnichannel digital ad-tech platform and ad server, recently announced their integration with cybersecurity…
Omnichannel advertising is an organizational nightmare
Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic…
Account-based marketing opposes mass marketing
In the digital age, nobody wants to be overwhelmed with unspecified floods of offers anymore,…
Programmatic Omnichannel and its potential
When looking at various channels such as desktop, mobile, advanced TV, in-game advertising, audio, digital…
Digital Experience Platform (DXP)
Every company that wants to get a foot into the market needs unique selling points…
Yext’s Support Answers Platform
To improve the problem-solving process for customers and customer service representatives, Yext introduced Support Answers….
Modernizing communication channels has many advantages
Even if chats are worth their weight in gold for customer contact, they make up…
Use the global potential of the Internet aggressively instead of defensively
Concepts are generally presented as the silver bullet for a successful future, be it regarding…
Emarsys adds even more timesaving and effectiveness product features to its omnichannel customer engagement platform
In March 2021, the omnichannel customer engagement leader Emarsys, that joined the SAP family half…
24/7 information entitlement has come to stay!
If in the past, a single sales channel was sufficient, today’s dynamic business environment requires…
The time is more than ripe for integrated account-based marketing (ABM)
Cold calling is no longer popular with buyers these days, which is why marketers are…
How omnichannel is shaping the consumer experience in the long term
The past few months have had a significant impact on economic development and people’s behavior….
Account-based marketing and geofencing
From Google Ads to social media and native advertising, almost every marketing channel offers a…
Navigating Asia’s digital landscape with a little help from Radarr
Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater…
Appointments & Announcements
Klook, a world-leading travel and leisure booking platform, announced a new integration with Google, bringing…
When time is of the essence
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse…
Impact of smartphones on purchasing behavior
Mobile solutions are making an impact on markets and influence user behavior as well as…
Mobile Wallet
The mobile wallet is an app that can be installed on a smartphone, or it…
Joined forces for in-game advertising
Tier One Entertainment, Southeast Asia’s leading Esports and Gaming Entertainment Company, announced a collaboration with…
What does it take for a mobile app to become a hit?
Ultimately, the difference between successful mobile apps and those failing in the market is the…
Pros and cons of mobile payment services
Due to the pandemic and the resulting restrictions, the sale of goods and services is…
