Video Ad Study: Spending within Mobile and Connected Devices projected to increase in 2012
Break Media’s Digital Video Advertising Trends 2012 study features the digital video landscape for the…
Trends in Corporate Video Spending
Corporate giants still shape the fortunes of the business video sector according to Interactive Media…
Smartclip Video Advertising Report 2012
The smartclip Video Advertising Report is based on the analysis of 300 campaigns launched in…
Online Video Ad Revenues more than tripled in China
Just last month, eMarketer reported on an R3 and Admaster Digital Consulting survey which revealed…
Videos on the Web: Trends and what makes Sense
Online videos are a must for those who want to keep their audience entertained and…
Indexing Videos on Google
In order to deliver search results, Google crawls the web and collects information about each…
Avoiding Online Video Streaming and Hosting Pitfalls
Websites, nowadays, are not impressing at all without moving image content. The variety of opportunities…
Mediamind‘s Facts on In-Stream Video Advertising
In-Stream Video Advertising represents a huge opportunity for advertisers. In fact, it’s one of the…
Placing Videos in E-Mails successfully
Most e-mail clients, like outlook, hotmail etc., automatically block videos due to security reasons. Flash…
Five Principles for successful Video Advertising
1. Keep it short A 30 second video ad is too long already. Most online…
Choosing the Right Video Management Solution
Videos, placed on websites, visually explain complex content, present products and services, or aim to…
Fifth grand entrance of ad:tech Singapore continues to drive Asia’s digital development
There is less than a month to go till the opening of the fifth edition…
Quantifying social media with the right approach
With all the hype going on around social media marketing, you can imagine that keeping…
Gemalto: Smart message technology brings Facebook to all GSM mobiles via SIM
Asian eMarketing recently met Caroline Doussot, Head of Mobile Marketing at Gemalto, during the MMA…
Social media participation done right
There is actually no right or wrong way to participate in social Web conversation. However,…
SAP transforms social collaboration with analytics for data-driven decision-making
New analytics capabilities in the collaborative decision-making application SAP® StreamWork™changes the face of social software,…
Social media: Profiling tool or future of communications?
Social media marketing is a recent addition to organizations’ integrated marketing communications plans that coordinates…
Social reports added to Google Analytics
Social media is booming and cannot be ignored as an important marketing channel, however, it…
Charlene Li on how to make enterprise social networks drive value
In 2011, the US hit a milestone — more than half of all adults visit…
Considerations for your social media marketing strategies and tactics
We are probably still only at the beginning of the social media marketing story as…
Yahoo!’s new Flickr upgrades
Yahoo! announced two Flickr upgrades earlier this month – one is a partnership with Pinterest…
IPG Mediabrands launched their social marketing division across asia
In the past few years, the Asia Pacific region has seen a dramatic growth of…
State of the art social measuring and monitoring with Salesforce Radian6
Salesforce Radian6 is one of the most popular social media monitoring tools, used by large…
Buddy Media introduces social ad management software
Buddy Media announced this month BuyBuddy, their new and innovative social ad management software that…
Facebook’s Instagram and OMGPOP acquisitions leverage mobile app innovation
Facebook’s billion-dollar acquisition of Instagram speaks volumes for the future of mobile. The fact that…
Eight professionals and their social media predictions
Cindy King of socialmediaexaminer.com asked 30 professionals for their social media predictions 2012 and I…
Official launch of Friendster as Southeast Asia’s social discovery and gaming platform
Pioneering social networking site, Friendster, officially announced at Friendster FunXtion, on April 27 in Manila,…
Greenlight: Facebook could capture around one-fifth of the global search market
Findings from a survey undertaken by independent digital marketing agency, Greenlight, indicate that Google+ might…
Can Facebook live up to the hype and deliver value for advertisers’ money?
Facebook has finally been going public with a share price that has been set at…
Hong Kong consumers’ impression on the effectiveness of social media marketing
Experian Marketing Services conducted a research with 300 Hong Kong marketing professionals across the retail,…
China’s advanced social media environment – without Facebook, Twitter, or YouTube
According to a report of Cindy Chiu, Chris Ip, and Ari Silverman from McKinsey, Chinese…
Social media marketing industry report 2012
The Social Media Examiner surveyed more than 3,800 marketers with the goal of understanding how…
Awareness’ study on social media metrics
Awareness, offering social media marketing software to the world’s biggest brands and agencies for almost…
The Social Exchange Theory
The Social Exchange Theory implies that all human relationships are formed by the use of…
Forrester’s advice on accelerating social maturity
The independent research company Forrester provided again pragmatic and forward-thinking advice to business and technology…
How to utilize Data for better Customer Relationships
In the past few decades there have been a lot of changes in marketing –…
comScore’s holistic Measurement Solution that validates Advertising Impressions and Audiences
comScore, Inc., a leader in measuring the digital world, announced early this year the launch…
Tealeaf Brings Mobile Customer Experience to the Forefront
According to a Forrester Research report, mobile commerce has matured from a nascent to a…
Countdown to MMA Forum 2012 is on – your Chance of getting a Look into the Future of a Smarter Tomorrow
Held for the fourth time in Singapore, the Mobile Marketing Association Forum 2012 will run…
Future Trends in Relationship Management
Martin Hubschneider is Chief Executive Officer (CEO) of CAS Software AG, which he founded in…
Marketers must adapt, differentiate and innovate in Social CRM, SaaS and IMM
The marketing predictions for 2012 of the research firm Gartner highlight in particular social CRM’s…
Hong Kong Consumers feel inundated by Marketing Communications – with serious Consequences
According to new research from Experian, a global information services company, Hong Kong consumers are…
Record Performance for CRM Applications Market Worldwide
According to the market research company IDC, the global CRM applications market recorded a very…
Skype Advertising available for Brands in Southeast Asia
Microsoft Advertising just announced the availability of Skype advertising inventory in Singapore and Indonesia. Additionally,…
Gemalto Mobile CRM Platform for Effective Communication with Mobile Subscribers
The prevalence and convenience of mobile devices have made them indispensable for users. Not just…
Rise of the connected Customer and the new Era of Relevance
Good customer service used to be one of the secrets to business success, but it…
Considerations for CRM Software Comparison
Selecting the right Customer Relationship Management (CRM) software can be challenging, especially if you require…
How service-oriented Communication contributes to Customer Loyalty
In the past ten years, new media have changed the relationship between companies and customers…