Safer Search: Trademark Protection on the Internet
Less than two years ago, Google modified its AdWords trademark policy for international standards and…
Slodive.com‘s 15 Top SEO Myths That Just Won’t Die
Jen Thames wrote about SEO myths on slodive.com, and we didn‘t want to keep the…
IDC identified the Top 3 Priorities for IT Decision Makers in Asia Pacific
Dealing with reduced IT budgets (25%), adapting IT to the changing business landscape (18%), and…
Google Analytics: Quickly View Mobile Visitor Performance using the New Mobile Reports
As smartphone sales boom and mobile traffic is on the rise, marketers are starting to…
CMO Council Benchmarks Digital Marketing in Asia Pacific
The CMO Council, in partnership with Adobe, is delving into a new study of the…
‘Fast forward’ to ADFEST 2012 – in Retrospect
In 2012, the new theme for ADFEST has been”Fast Forward”, embracing the relentless pace of…
Emerging Markets present huge SEM Potential and plenty of Challenges
Looking at current user numbers and their growth by region, 1.97 billion of the world…
Webtrends Mobile Analytics: The Power of Mobile Marketing Measurement
Mobile marketing can feel like The Wild West. As the most rapidly emerging digital marketing…
Increasing Engagement on Mobile – the Key lies in the Details
Nielsen’s Smartphone Insights Study, conducted across 39 markets globally (including 13 Asian markets), found that…
AppClix: Full Control over Mobile Application Analytics and Resulting Data
Without accurate reporting and analytics for your mobile applications, you’re simply flying blind. The data…
Traditional versus Mobile SEO
Most internet users go to the sites they want to visit via search engines, even…
CMO Council: Share your Insights and Best Practices with your Peers
The Chief Marketing Officer (CMO) Council passionately strives for getting deeper insights into today’s constantly…
Raise the Curtain for APPIES 2012
APPIES 2012 is bigger and brighter this year with record number of entries submitted from…
Release of ADMA’s 2012 Yearbook comprises more Data and Insights than ever
The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and research…
Improving the Google Visibility of Website using ethical SEO Techniques
There are over 200 separate factors which are used by search engines to determine rankings….
TWT Interactive develops Google Search Appliance for FirstSpirit™
The full service internet agency TWT Interactive developed an exclusive module for the content management…
Google: More Control for Users with “Mute this Ad” Icon
Last week, Google posted that it is investing in many ways to give users control…
Fournaise: Can Marketers regain the Trust of CEOs?
80% of CEOs admit they do not really trust and are not very impressed by…
clickTRUE: Specialists in The Search Market Space of SEA
clickTRUE Pte Ltd, a company specialized in search and conversion strategies, has been the first…
Inter-regional Connectivity: A less US-centric Web
The growth of inter-regional connectivity means bringing content closer to consumers, not only in its…
Optify reports Click Through Rates (CTR) are outdated
Optify conducts empirical research with own and third party databases and Optify Labs is an…
ComScore’s Unified Digital Measurement of the Internet Universe
At ad:tech Singapore 2012, Greg Dale, CEO of comScore, talked a lot about the great…
PwC at Cannes Lions: Implementing Digital Strategies is Media Companies‘ Greatest Challenge
Digital migration is increasingly playing out differently across various segments and geographies of the entertainment…
Google makes the Difference with Semantic Search and Knowledge Graph
Semantic search changes the way a search engine “thinks” about a search term and is…
Appointments
Mark Coad, former CEO of OMD Australia, will be re-joining OmnicomMediaGroup (OMG) in the capacity…
Pushing Conversion Rates with Web Analytics Tools
The analysis of user behavior with systems like Google, Crazyegg or Clicktale has almost become…
Award Winning Indian Open Source SEO Control Panel for Multiple Websites
As our readers will have noticed by now, Asian e-Marketing loves to support open source…
Google Universal Search changes radically the Rules of SEO
Google is the world’s most popular search engine and its typical Search Engine Result Pages…
Record breaking Success of ad:tech Singapore 2012 with Social Media, Mobile and Video as the hottest Issues
ad:tech Singapore had the largest number of attendees in show history this year with more…
PwC: Further Growth makes Digital an Obligation
Asian e-Marketing concludes its coverage on streaming media in June with PwC’s Global Entertainment and…
TURN‘s highly automated Self-Service eMarketing Platform
Digital advertising is growing at light speed, encouraging marketers to increasingly make use of it…
Southeast Asia: Crossroads of Mobile Innovation
Southeast Asia has been a trade crossroads for thousands of years, and now is a…
On Message: Mobile Marketing
Mobile messaging, the cash-cow of mobile telecom operators around the world, continues to be seen…
Canneslions Awards 2012
Cannes Lions 59th International Festival of Creativity 2012 ended last week in southern French with…
Understanding the Mobile Consumer
Brands and agencies are coming to terms with mobile marketing, adapting their existing campaigns and…
Join the Global Accreditation Body for Marketing Professionals
Marketing is an essential part of every business and its execution lies in the hands…
BBC Sport Streaming Service for 3G
English football fans will be able to watch the team’s Euro 2012 clash with Sweden…
Appointments
PHD Singapore has hired Sebastien Lepez as Regional Business Director, who will be working…
Google’s Online Video Ad Templates: Click-to-Play, InVideo, In-Stream, Expandable, YouTube Promoted, TrueView Family
Online video ads are multimedia, interactive rich media ads that allow cinematic advertising on the…
IAB’s updated Rich Media Creative Guidelines
According to the IAB, the following updated guidelines embrace and foster creativity in ways as…
Vidiator’s Rich Media Revolution
For more than a decade now, the new media delivery specialist, Vidiator, is sedulously in…
Vzaar’s Professional Video Platform
As demand for video by internet users continues to grow, vzaar Ltd, a leading online…
Yahoo!’s innovative Rich Media Formats exploit Interactivity of Video
Asian countries rank globally amongst the top for media consumption via Internet or mobiles, with…
Dialogic – Measuring the Perceptual Quality of Mobile Video
Dialogic Inc. showcased at the Mobile Asia Expo this month a range of mobile communications…
Kaltura‘s Open Source Offerings for Video Streaming
We at Asian eMarketing believe that Open Source has the digital world perfectly in its…
Mobile Video is forging its Way thanks to Smartphone Growth
According to a report by mobile advertising and data platform provider Millennial Media,…
2012 Adobe Digital Video Advertising Report
Adobe’s published it‘s first Digital Video Advertising report in April this year. It analyzes consumer…
Vidiator: Global Audience turns away from traditional TV Services in Favour of ‘on the go’ Content
A global survey commissioned by new media delivery specialists Vidiator has found that India is…
