The Digital Marketing Maturity Model: Maximizing the Performance of Digital Marketing Campaigns
The Webtrends whitepaper “Unified Analytics for Web, Social and Mobile” points out that digital marketing…
Making Social Media Marketing Perform
The whitepaper “Power of Like 2: How Social Media Marketing works” is a research collaboration…
Marketing Performance Management Survey and the 6 As used by the Best-in-Class Marketers
Just a few days ago VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping marketers…
Performance Management for Marketers
As early as the 1940s, business leaders began developing processes to enable and evaluate how…
Message Systems: High Performance Messaging Solutions ready for take-off in APAC
Message Systems celebrated the move into its new APAC Headquarter in downtown Singapore yesterday, where…
Kneebone: Key Performance Algorithm – Understanding the Cause, Effect and Result of Marketing
Kneebone Inc., a cross-marketing performance technology company, is determined that there is a strong need…
Marketo‘s Definitive Guide to Marketing Metrics and Marketing Analytics
Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your…
Jim Lenskold‘s 3 Steps to successfully forecast Marketing Metrics
Performance-driven marketers must have a good set of metrics to track, report and manage their…
Creating a Marketing Performance Management Policy
Today’s marketers are under relentless pressure to obtain data, prove ROI and justify decisions. Marketers…
Improved Marketing Performance with Metrics and a Marketing Scorecard
According to a study of the Fournaise Marketing Group, 73% of the CEOs the company…
Greenlight rolls out Pay-for-Performance Social Media Model
The leading independent digital marketing agency, Greenlight, announced to offer its Social Media Optimisation service…
Crowdsourcing ideal for the efficient Conversion of Online Marketing Activities
In the past two years crowdsourcing is a highly discussed topic, since it frees many…
Integrate Marketing to accelerate and improve Results
Nowadays, it‘s impossible to run marketing campaigns without various software tools, and there is a…
Marketing needs Service Design for superior Performance
In order to stand out from the crowd of identical or similar offers, companies have…
The four new P’s of Marketing that CMOs and CIOs should consider
According to Kimberly Collins, analyst at Gartner, the original four Ps of marketing — product,…
Appointments & Announcements
Lucy Hemming has been promoted to Asia managing director for Bloomberg Businessweek from her current…
Legal Aspects of Social Media Gamification
Since marketer’s interest in social media gamificationprogressively growsand it is in the nature of gamificationto…
Foldit: Solving Scientific Problems with Gamification
Last year, the team behind Foldit, the developer of an online puzzle game, made headlines…
How to Engineer User Behaviour with the Desire Engine
In his welcome speech at the Gamification Summit 2012 in San Fransisco, Gabe Zichermann, CEO…
Item-Selling based Payment Model soars in Asia Pacific
Nowadays, casual online games usually provide various methods of payment system, such as allowing the…
Deloitte: Tech Trends 2012 – Gaming gets Serious
Deloitte‘s annual report on technology trends had an interesting section on Gamification this year, which…
What can be learnt from Toy Designers and the Gaming Industry
Taking a closer look at the gaming industry and its creative and innovative game inventions,…
What to keep in Mind when evaluating Gamification Platforms
A successful enterprise gamification strategy calls for the right gamification platform, which will provide the…
Overview of available Gamification Platforms
If you need some help to find your way through the jungle of available gamification…
CrowdTwist Gamification Platform: Incentivizing Engagement, Recognizing Individuals and Rewarding Impact
CrowdTwist, headquartered in New York City, provides a cloud based multi-channel customer relationship and loyalty…
Gabe Zichermann on the Game Mechanics of Customer Loyalty
Gaming is becoming more and more popular and reaches new audiences of all ages, especially…
mig33’s Business of making Friends
mig33 is one of the world’s largest mobile-first social entertainment services, connecting over 65 million…
Gaining Customer Loyalty in e-Commerce with Games
Online shopping and consumption of digital content is becoming more and more popular in Asia…
Game Design in the Enterprise 2012
M2 Research expects game design within the enterprise to quickly rise and become the dominant…
The Mobile Value Chain Challenge: How the Mobile Wallet is a Game Changer
Product marketing 101 is based on Moore’s classic technology adoption curve, which splits customers in…
Social Games – Marketing Platform of the Future
We are surrounded by zeros and ones, the binary code, without us even noticing it….
Gamification used by SAP to engage and motivate Gen Y
Generation Y, people born from the early eighties to the mid-nineties, have an extremely high…
Gigya: Providing the Key for Winning the Game with Social Game Mechanics
Gigya is a leader in providing social infrastructure for businesses with more than one billion…
What’s needed for a good Gamification Marketing Strategy
Gamification takes advantage of unfulfilled human needs, such as feeling recognized, feeling connected, getting rewarded,…
Trends, Challenges and Strategies for Consumer Gamification in 2012
M2 Research expects that the consumer‐level honeymoon period for gamification will be largely over by…
Free-to-Play (F2P) Games from a Business Perspective
Free-to-play (F2P) games refer to any video game, or social or mobile application that has…
20 Elements of a Gamification Marketing Strategy
More and more businesses are using gamification to create brand awareness and drive user engagement….
BUZZword: Gamification
Gamification describes the use of game design techniques, game thinking, and game mechanics to enhance…
Popularity of Social Games is skyrocketing and conquering Tablets
Once on the fringes of digital advertising, social game ads are now the hip newcomer…
Social Game-based Marketing breeds Success as a hot Marketing Platform
These days, even city dwellers can harvest crops, breed animals in a cow pasture and…
Skrill’s Top 5 Payment Methods in Online-Games
SuperData Research conducted recently a survey for Skrill / Moneybookers, showing the top 5 payment…
Fliplife: A new Idea requires new Thinking
Fliplife could be described as a 2.0 version of the classic parlour game. You meet…
Announcements
iProperty Group upgrades senior management team with key ‘C’ level executive appointments. Paul Whiteway has…
Negative SEO: Know how to defend your Site
The aim of search engine optimization (SEO) is to increase a site’s visibility and ranking…
Stop Online Piracy Act Implications for SEO
Ever since internet giants like Wikipedia and Google had shown their stand against SOPA/PIPA, the…
Marketers are challenged by the Volume and Variety of their Customer Data
An elite group of senior marketers from across the Asia-Pacific region met this week to…
BUZZWord: SEO Piracy
Lately, there is a disturbing trend for SEO piracy, and there seem to be two…
Conversion Analytics: Are you really Measuring what you think you are Measuring
Today, almost all companies use web analytics tools to test and optimize the effectiveness of…