Experian‘s Guide to Writing Optimized Subject Lines
In September Experian published it‘s twelve page whitepaper about the importance of subject lines, which…
Email Marketing: How to win back inactive receivers
In most e-mail lists there is a significant proportion of inactive recipients, which means users…
Emails and Social Media go Hand in Hand
The times in which bulk e-mails could still be sent out without prejudice through a…
Announcements & Appointments
Acision, the global leader in mobile messaging, announced the appointment of Michael Frausing to the…
Open Source Email Marketing Tools
Do you want to get started with email marketing, but you don‘t have the budget?…
Deliverability in Email Marketing
Deliverability is a broad term that encompasses everything that has to do with the process…
Another useful Email Marketing Metrics Report…
Once again we have attempted to summarize the key findings of one of this year’s…
Maximising SMS Marketing in today’s Social World
According to the GSMA, Asia Pacific accounts for more than half of the world’s mobile…
Integrate Privacy Policies in your Marketing Activities
As access to data becomes increasingly important in driving business success, regulatory bodies are pressured…
Loading… not the Words your Visitors and Customers want to see
How to choose the right Web Acceleration Provider for growth markets, rich content and connected…
Increasing Conversion Rates with Inbound Marketing
Instead of annoying advertising, that scares away potential customers, inbound marketing is placing online content…
Create, Review, Edit and Share Documents on the Go with Tablets
Just today Apple unveiled its new iMac and introduced the iPad mini, a completely new…
Actuate Acquires Quiterian, adding Big Data Analytics and Visual Data Mining to its Offerings
The Actuate Corporation announced a couple of days ago that it has acquired Quiterian, a…
The Role of Video in Modern Content Marketing Strategies
Can you imagine what the Red Bull Stratos Live Jump of Felix Baumgartner would be…
Visualizing your Content for maximum Impact
If you‘re planning to have a direct, immediate impact on your audience, you won‘t get…
Definition 6 enhances its Content Marketing Capabilities and Distribution
Definition 6, a unified marketing agency, acquired Synaptic Digital, an earned media and strategic content…
A Dozen Good Tips for Successful Content Marketing Campaigns
Developing an efficient and successful content marketing strategy is not as easy as creating quality…
Typing, not talking: A Shift in Mobile Communication
The increased availability of mobile broadband data is causing a shift in the nature of…
BUZZword: Inbound marketing
Inbound marketing is based on the concept of earning the attention of prospects, making yourself…
Design your Marketing Content with a Human Touch
Secretly, we all actually like the “small town feel”, where the waiter in a cafe…
Sliderocket: An enticing Guide to Visual Content Marketing
People get hooked faster and more directly by visuals than by words. Visuals have an…
Content Marketing across the Customer Lifecycle
Brightcove‘s whitepaper “The New Content Marketer“ provides valuable insights about content marketing across the customer…
Marketo: Capture and engage your Audience with Visual Content Marketing
Marketo did an interesting 46-slide presentation on Visual Content Marketing that we would like to…
TYPO3: Enterprise-Class, International Open Source Content Management
TYPO3 was developed in 1997 from scratch by Kasper Skårhøj, a Danish developer, when the…
Sitecore‘s Web Content Management, Customer Engagement Platform and Digital Marketing System deliver Compelling Web Experiences
Sitecore was defined as one of the market leaders in Web Content Management by Gartner…
Media Integration and Challenges posed by Digital Media Transformation
In the white paper The New Content Marketer, Brightcove paints a detailed picture of a…
Developing a successful Content Marketing Strategy
Developing a successful content marketing strategy is highly individual, and what is right for one…
The CMO is dead
I have some sad news: the Chief Marketing Officer is dead. Fortunately, I’m talking…
The Most Popular Content Sharing Networks at a Glance
Content sharing networks allow companies to lodge documents – such as press releases, technical papers,…
How to attract and retain IT high-tech Clients with B2B Content Marketing
Do you offer a more or less technologically complex product, or a technology-based service, that…
Gartner‘s Magic Quadrant for Web Content Management
Last month Gartner published their Magic Quadrant for Web Content Management (WCM), which reveals that…
g2m Solutions’ 10 Rules of successful Content Marketing
g2m Solutions, a Sydney based B2B marketing agency, is living and breathing B2B marketing. According…
Joe Pulizzi on the 10X Rule and setting uncomfortable Content Marketing Goals
In his blog on the website of the Content Marketing Institute, Joe Pulizzi talks about…
Consumer Mobile Services: Planning for Success
When building a consumer mobile service, the initial focus is on working toward a successful…
Gartner evaluates Strengths and Cautions of Top Web Content Management (WCM) Solution Providers
Gartner‘s recently released Magic Quadrant for Web Content Management evaluates 19 top Web Content Management…
Content Marketing via Press Portals and Social Media
Web 2.0 is changing marketing communications as emancipated media citizens demand transparent and useful information…
Creating engaging, compelling Content is Key to Lead Generation and Sales
B2B marketers often turn to content marketing for lead generation and prospect nurture throughout the…
Content Marketing: Symbiosis of Marketing, PR, SEO and Sales
Successful content marketing strategies combine know-how and skills from different disciplines, as we all know…
Announcements & Appointments
PHD China announced the promotion of key members of the senior management team. Effective immediately,…
Outbrain: The State of Content Marketing 2012
According to Outbrain, a leading Web content discovery platform, content marketing continues to be one…
CMO Council’s Digital Marketing Performance Institute (DMPI)
If you haven’t heard it yet, this year the CMO Council has set up a…
Use big Data to support Performance Management
Some marketing questions require robust analytics. For example, understanding what mix of channels are driving…
Fournaise Group: Boosting Marketing Performance by testing Campaigns with the right Technology
“People trust doctors, surgeons, lawyers, pilots or accountants – simply because they know these no-nonsense…
Website Performance – a measurable Moment that makes the Difference
Publishers must ask themselves the question “what’s the value of our website” on a regular…
The Marketing Metrics Continuum
Today’s business climate requires high accountability for anyone responsible for marketing and thus the discipline…
Refined Ads‘ Cross Channel Performance Marketing Solution
Performance marketing is more than just search engine marketing, affiliate marketing, display, or simply just…
Better Performance with Targeting
You may know that targeting refers to a whole bunch of methods that place advertising…
Spikes Asia 2012 Winners’ Big Night
After the three-day Festival of Creativity at Suntec City Singapore, during which the regions creative…
