The Home Depot Case Study: Mobile Sales quadrupled with the right Strategy
Google published a case study about The Home Depot, showing that mCommerce can work with…
Integrated Multi-Channel Approaches are the Future
In the last issue of Asian e-Marketing in 2012, we continue to assist you in…
Consistently Realign your E-Commerce Business Models Strategically
In today’s world of growing digital empowerment, consumer oriented businesses have to adapt to new…
IPv6: A 2012 report card
The recent Gogonet Live IPv6 conference in San Jose, California was the scene of outstanding…
Early mPayment Market Challengers in Asia
In the first quarter of the year InMobi partnered with Opera Software that brought InMobi’s…
A.T. Kearney’s 2012 E-Commerce Index: Developing Markets hold the most Potential for Online Growth.
A.T. Kearney published a 12 page paper „E-Commerce Is the Next Frontier in Global Expansion“,…
Is there a Future Apple Mobile Payment Solution in the making?
The market for mobile payment methods is highly competitive and the number of service and…
Smishing Attacks – Awareness is Key for Users and Providers of mPayment and mCommerce
By now, everyone is familiar with phishing attacks, where cyber criminals pretend to be a…
Vodafone and Visa launch SmartPass for mPayment in Australia
In the true spirit of innovation, Vodafone and Visa announced the launch of a game-changing…
Mobile Commerce Platforms continue to gain Traction but Improvements needed to push mPayments’ Acceptance
A joint national study from Sybase 365 and the Mobile Marketing Association (MMA) revealed that…
Can Dynamic Landing Pages boost eCommerce Conversions?
Dynamic landing pages deliver changeable content, optimized according to a number of factors. They are…
Understanding the mobile revolution: it’s not about technology
Apple’s recent high-profile launch of the iPhone 5 at the Yerba Buena Centre in San…
All you should know about Mobile Wallets in a Nutshell
The year 2012 is coming to an end and in retrospective it can be said…
Universal Commerce and adapting to the Power of Smart Devices
First Data’s 9-page whitepaper discusses how devices like PCs, smartphones, tablets, ATMs and smart terminals…
Overview of mPayment Methods and Risks involved
Basically there are four types of mobile payment models, the Operator-Centric Model, the Bank-Centric Model,…
The Importance of Responsive Web Design for E- and M-Commerce
Responsive Web Design means that a site is implemented in such a way that it…
Effectiveness of Social Media still uncertain for eCommerce and Mobile
There has hardly been a report on future developments in e-commerce this year that didn’t…
Announcements & Appointments
Go Daddy, the world’s largest provider of Web hosting, domain name registrations and new SSL…
Capgemini World Payment Report 2012: E- and M-Payments continue to grow especially in Asia Pacific
For the eighth time, Capgemini‘s World Payment Report provides valuable figures and forecasts, and we‘ve…
Wirecard Asia: Payment Solutions for eCommerce in Asia and the World
Wirecard Asia provides regional and international merchants with a wide variety of payment processing and…
Indian xpWallet Offers complete end-to-end mWallet Solutions
xpWallet offers innovative complete end-to-end mobile wallet solutions to financial institutions, mobile operators, merchants and…
Will Mobile Phones make the Wallet obsolete?
Experts have long been predicting that the smartphone will become the electronic purse and finally…
Smartphones conquer all Areas of Life, establishing unique Value Propositions
The incredibly rapid development of mobile has a strong influence on all key market players,…
Data Protection in E-mail Marketing
One of the basic rules that apply to direct marketing is getting the consent of…
Combining Email and Social with Forms, Analytics and More
iContact helps businesses make the most of their marketing dollars and offers the essentials for…
There is a lot to learn from SmartPak’s automated Email Case Study
Adam Sutton, Senior Reporter at MarketingSherpa recently published a case study that we find worth…
Constant Contact: Combine Email with Social for an Effective Marketing Mix
With all the hype about social, we found the Constant Contact whitepaper Amp Up Your…
SILVERPOP’s Key Marketing Trends 2013 for Success in the Year of the Customer
In the following we‘d like to provide our readers with a summary of the key…
Transactional Emails provide Huge Cross- and Up-Selling Potential
A lot of companies have not yet taken full advantage of the tremendous potential of…
Emails are the Hub in Corporate Communications
According to a survey by ExactTarget, 77% of respondents aged 15+ prefer email as an…
Email Metrics for Today’s Success
The spectrum of metrics in email marketing is enormous, starting with numerous performance KPIs which…
25 useful Considerations for your next Email Marketing Campaign
Email marketing allows an efficient and effective sales approach. In practice, however, it also needs…
Heading from Junk Filtering and Spam Problems towards Commitment and Activity Filters
In recent years, email marketers had to deal with different spam filtering technologies, besides putting…
Silverpop Engage Technology offers Marketing Automation for Email, Social and Mobile
Silverpop seems to be the only marketing technology provider that offers a powerful marketing automation…
Choosing the right Email Marketing Software
With all the email marketing solutions around, how will you figure out which one is…
Get your Email Marketing Strategy ready for the Christmas Season
Christmas is coming up, and customers have a budget to spend. This is the season…
Next Generation Two-Factor Authentication for SMS
No tokens, no software, and no hardware – it’s in the cloud and on your…
Marketers Have to Stop Whining about Being Misunderstood
In a July 2012 release, The Fournaise Marketing Group, one of the world’s leading Marketing…
Gemalto‘s Smart Message and Lassoo leverage SMS for interactive Customer Relationships
With Smart Message, Gemalto enhances the messaging model to the point where brands, companies and…
Notions of Cloud-based Email Marketing Tools
When selecting a cloud-based e-mail marketing tool, data protection issues must be observed, but reporting…
The Role of Email & SMS in holistic and ethical Marketing Strategies
These days it‘s more and more important to get a holistic view of things, not…
TextMagic‘s SMS Solutions for Messaging to over 200 Countries Worldwide
TextMagic Ltd, a provider of text messaging products, develops and markets web- and Internet-based SMS…
Hubspot‘s Guide to optimizing Email Marketing for Conversions
Hubspot‘s Complete Guide to Optimizing Email Marketing for Conversions is a 41 page e-book we…
E-mail, Social Media and Apps on Top of Companies’ Investment List
Being online is nowadays associated with being active in social media and social networks. This…
CRM Asia Solutions provides affordable Email Marketing
CRM Asia Solutions Ltd. offers an effective email marketing solution as well as professional low…
mobiThinking‘s Need-To-Know Global Mobile Messaging Statistics
In June 2012 mobiThinking published an interesting overview of the essential compendium of need-to-know statistics,…
Optimizing Newsletters for Mobile Devices
Smartphone and tablet sales depict the importance of being flexible and connected in modern life….
Useful Writing Tips to keep your Messages easily comprehensible for your Audience
Most people are not exactly talented when it comes to writing good marketing texts, but…