The future of social media lead management
I‘m a huge fan of Hubspot‘s marketing resources and since I know that many of…
SapientNitro insights 2013: the digitization of physical stores
In their 200+ pages report Insights 2013, SapientNitro published a ten page article about a…
Trustwave interview on ethical hacking and security fundamentals
In today‘s multi-channel and multi-device environment with companies trying to keep up with technology and…
Real-time evaluation of customer movements for multichannel marketing perfection
At SAP, priority is currently given to the cloud, in-memory computing with HANA, and enterprise…
The rise of the omnichannel customer
The rapidly evolving Internet and mobile technologies have changed customer expectations. Nowadays, customers have little…
Multichannel vs crosschannel marketing
Len Shneyder, Product Marketing Manager at IBM posted good definitions on Multi Channel and Cross…
Sitecore’s key recommendations to meet the expectations of the multichannel customer
Buyer behavior has irrevocably changed. Marketers must evolve to meet the expectations and demands of…
Tata Communications’ all-embracing global LTE roaming service
Tata Communications Limited unveiled details of its 18-month intensive trial to deliver one of the…
Kenshoo SmartPathTM delivers dynamic cross-channel attribution with intelligent bid optimization
Kenshoo, a global leader in digital marketing technology, unveiled this week Kenshoo SmartPathTM, a new…
We support “A Day Without News” campaign: justice for death of journalists in war zones
A group from within the media and photojournalism industries have joined forces to raise awareness…
Taking multichannel marketing to the next level
Multichannel marketing generally refers to the approach marketers adopted to manage and optimize customer engagement…
EMC’s 15-minute guide to multichannel marketing communications
As time is a precious commodity for all of us, information is expected to be…
Pieces of advice for your online marketing in the year of the water snake
After a few years in the digital media business, I have of course numerous well-meant…
Multichannel marketing success requires flawless interrelation of online and offline business
As Bob Thompson, Founder and CEO, Customer Think Corp. once said: “If the past decade…
Yahoo! JAPAN: rich media ads on GyaO! video streaming site
Yahoo! Japan has partnered with MediaMind to use its ad serving technology for rich media…
Cytech’s offerings enable multi-medium mobile marketing campaigns
Smart phones are a part of the daily lives of half of all cell phone…
Nativ: leverage new ways of delivering to the internet to stay in the game
In recent years, the consumption of content over Internet-enabled devices has exploded. There is right…
Automate your multichannel marketing campaigns with Silverpop’s engage platform
Multichannel marketing stands for using many different marketing channels to reach a customer – be…
6 tips for becoming an multichannel e-mail marketer
The right multi-channel marketing strategy will always place the customer at the center while aiming…
Getty Images: pioneer in digital media and a true multichannel player
In 1995, Mark Getty and Jonathan Klein founded Getty Images to bring the fragmented stock…
The transition to connected communications in the multi-channel enterprise
In the next few years we’re really going to see the business demand for connected…
Omni-channel retail maturity will move from foundation to convergence and precision to immersion
Omni-channel goes beyond social networks, email, web and mobile, as it actually includes the entire…
Multichannel marketing: risks and opportunities
Thanks to various offers of digital information, consumers nowadays order and use diverse channels for…
Announcements & appointments
Getty Images strengthens its APAC organization and appointed Pradeep Mittur as its Head of Business…
Find out about SoLoMo, Plussification and AYCA
SoLoMo SoLoMo, short for social-local-mobile, represents the convergence in social, local, and mobile media, especially…
Big data in 2013: dynamic budget allocation and the right business intelligence solution bring performance
The data generated globally every day is estimated at about 2.5 trillion bytes, which means…
The internet of the future is mobile – WHAT ELSE!
The first few days of the year are traditionally the time of retrospections and outlooks,…
Inspiration for 2013: tearing up the traditional planning process with creativity guiding strategy
David Sandström, CEO at DDB Stockholm, wrote a very inspiring article a couple of days…
SAP reinvents itself to get geared for a mobile future
In a recently published SAP Thought Leadership Paper, titled “The Unwired Enterprise: A Comprehensive Approach…
ADMA Digital Marketing Yearbook 2012 in retrospect
As every year, we expect the ADMA Digital Marketing Yearbook 2013 be filled with a…
Dan Cohen‘s identifies 9 key trends in performance marketing for 2013
Dan Cohen published 3 blog posts a few days ago, where he forecasts the performance…
Infographics in online marketing are hot this year
The net is full of information and partly bursting with large and complex issues. The…
Deloitte predicts “All-You-Can-App” becoming a standard rate in 2013
The consulting firm Deloitte centers its latest edition of “TMT Predictions”, an annual analysis of…
Hubspot: 17 SEO Myths you should leave behind in 2013
We‘d like to share the gist of Hubspot‘s recent eBook „17 SEO Myths you should…
The Vocus Guide to Marketing Success in 2013 with 10 key metrics
To tailor your marketing strategy to support your business goals, you need to know your…
McAfee predicts rapid evolution and growth of cyberthreats in 2013
McAfee Labs, the global research team of McAfee, collected an immense amount of data on…
IDC’s Top 10 Mobility Predictions for 2013
As every year, IDC published its Top 10 Mobility Predictions. According to the analysts, it’s…
Hubspot‘s 20 must-know marketing trends and predictions for 2013 and beyond
With the start of a new year lying ahead of us, holding new challenges in…
MEF looks at the year ahead, identifying 10 key mobile trends for 2013
The Mobile Entertainment Forum (MEF) started the new-year by unveiling its mobile predictions for the…
Visuals and even audio help bypass the mind to impact the gut In 2013
In a world where consumers are inundated by media from all sides and almost all…
Announcements & appointments
Polycom, Inc., a global leader in open standards-based unified communications and collaboration, announced the appointments…
Social media in 2013: predictions from professionals
Cindy King of Social Media Examiner published Social Media Predictions for 2013 on January 1st,…
Newsletter trends 2013
The e-mail is an essential element of online marketing that has been often declared dead,…
MAGNA GLOBAL advertising forecast 2013 – Asia in focus
In 2012, media companies around the world saw their advertising revenues grow 3.8% to a…
The megatrend 2013: multichannel marketing, focusing on the customer experience
I think it really is about time that people get a broader view of things….
A pivotal year for social: Brands can only survive if the people and networks love them
The web in all its diversity has become a new stage of life as nothing…
Outlook 2013: challenges ahead for Asian markets
With $145.9 billion in total advertising, Asia Pacific has by now the second-largest advertising economy…
Smartphone highly appreciated as in-store and online Shopping Buddy
Smartphones have infiltrated much of our daily behavior, as we use them to get directions,…