Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established…

The 4th Penguin update, a code name for a Google algorithm the company internally dubbed…

This week, one of our customers was completing their quarterly marketing report. She was wallowing…

Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of…

According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era (2….

In the last two decades, marketing in the business world changed completely, introduced by the…

I have often been asked where great marketing talent can be found and how this…

Performance marketing is an integral part of the media mix and serves both customer acquisition…

Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination…

Havas Media China announced the appointment of Manfred Tsang as the Managing Director of their…

I had the honor to meet Jonathan Barouch, the founder of the social media management…

According to the new eMarketer report, “Data Management Platforms (DMPs): Using Big Data to Power…

It’s generally known that those who ask the right questions get the right answers, gaining…

The collection of web data, and especially the use of “cookies”, raises concerns about individual…

Web analytics tools enable you to study your website visitors’ behavior. The solution you choose…

Last year, as part of a research study, Dimitri Tarasowski collected data on the deployment…

The brand new 2013 Marketing Performance Management (MPM) Survey by VisionEdge Marketing (VEM), together with…

Vuclip, a mobile video and media company, recently started to offer a solution that evaluates…

Mediaplex, a technology-empowered marketing analytics and optimization company, scientifically identifies the best way for brands…

Actuate founded and co-leads the “Business Intelligence and Reporting Tools” (BIRT) open source project, which…

Next month, dmg:: events, the organizer of ad:tech Singapore, brings together the global digital marketing…

Many marketing decisions are made based on a marketer’s “intuition.” While this can be extremely…

Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online…

One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that…

By now we’ve all understood that we need to put the customer at the center…

The good news is that investing in digital insight management doesn’t have to cost money;…

A ‘viewable impression’ is a metric, measuring which ads were actually viewable when served. The…

The award-winning Digital & Music Matters returns from 21 to 24 May 2013 at the…

Numbers, data, formulas and algorithms are playing a bigger role than ever in modern society….

In today’s media landscape, marketers must focus on presenting brands in such a powerful way…

Gartner’s report “Big Data Strategy Components: Business Essentials” talks about the necessity for business leaders…

Targeting means displaying advertising to an audience selected and segmented according to predefined criteria. The…

Good usability is a key success factor for websites, not to mention that only continuous…

IPG Mediabrands, the media innovation unit of Interpublic Group, controlling a $36 billion global media…

Predictive behavioral targeting uses a linking of surveys and measurement data to open up the…

Don’t we all struggle a bit to keep up with the pace of information, innovation…

Brand marketers, since the “Mad Men” era, have often sought insight to a simple question:…

Do you how many people watch online video every day? Or do you know what…

Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through…

Actually, it‘s been a while since I came across a website that impressed me the…

Broadcasting television to mobile telephones has been tried intensively and the costs have been sky…

Video is one of the fastest growing channels in digital advertising, and there are so…

Copying others doesn‘t work out, as you never get as good as the original! And…

More and more often tablets and smartphones are used to catch up with and follow…

Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and…

According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand…

Bill likes playing online games, and the data from his internet behavior are efficiently used…

Video has and continues to drive telecoms traffic growth, but the kind of video traffic…