Global technology leaders meet next week at CommunicAsia2013 and EnterpriseIT2013
Companies from across the globe continue to leverage CommunicAsia2013 and EnterpriseIT2013 as Asia’s most established…
Google Penguin 2.0 algorithm – what to do if your ranking drops
The 4th Penguin update, a code name for a Google algorithm the company internally dubbed…
Data chains facilitate marketing performance management
This week, one of our customers was completing their quarterly marketing report. She was wallowing…
Sitecore 7’s search-based architecture delivers relevant, personalized customer experiences
Sitecore announced the availability of Sitecore 7 a few days ago, the newest release of…
PPC campaign management: is it time to automate your paid search?
According to Digital Marketing Depot’s report PPC Campaign Management Tools in the Facebook Era (2….
How Google’s Search engine impacts your content marketing
In the last two decades, marketing in the business world changed completely, introduced by the…
Marketing, millennials and YOLO – digital performance needs talent and strategy
I have often been asked where great marketing talent can be found and how this…
Performance marketing optimization checklist
Performance marketing is an integral part of the media mix and serves both customer acquisition…
Performance up to sample: The next Youtube super viral begins with an “I”?
Simon Strand, a multi-award winning PR consultant from Sweden just sent us his interesting combination…
Appointments & announcements
Havas Media China announced the appointment of Manfred Tsang as the Managing Director of their…
Local Measure: geo data adding the missing context to social for local businesses
I had the honor to meet Jonathan Barouch, the founder of the social media management…
Marketers surge to DMPs with their big data
According to the new eMarketer report, “Data Management Platforms (DMPs): Using Big Data to Power…
The four pillars of web controlling and the importance of an integrated web analytics solutions
It’s generally known that those who ask the right questions get the right answers, gaining…
Cookie profiling, local shared objects and related privacy concerns
The collection of web data, and especially the use of “cookies”, raises concerns about individual…
Top 10 web analytics tools – which one is right for you?
Web analytics tools enable you to study your website visitors’ behavior. The solution you choose…
Trend moves towards effective, robust and inexpensive web analytics solutions
Last year, as part of a research study, Dimitri Tarasowski collected data on the deployment…
Brand new survey finds marketers are operationally proficient, but strategically stalled
The brand new 2013 Marketing Performance Management (MPM) Survey by VisionEdge Marketing (VEM), together with…
Vuclip provides insights into key mobile brand metrics beyond CTR
Vuclip, a mobile video and media company, recently started to offer a solution that evaluates…
Mediaplex’s cross-channel analytics and ad serving technology leverages maximum digital advertising ROI
Mediaplex, a technology-empowered marketing analytics and optimization company, scientifically identifies the best way for brands…
ActuateOne: big data analytics through cloud, hybrid, on-premise, web or touch device deployment
Actuate founded and co-leads the “Business Intelligence and Reporting Tools” (BIRT) open source project, which…
Gain competitive edge at ad:tech Singapore 2013
Next month, dmg:: events, the organizer of ad:tech Singapore, brings together the global digital marketing…
Recharge your marketing by utilizing data for a customer audit
Many marketing decisions are made based on a marketer’s “intuition.” While this can be extremely…
Why co-creative analytics are a social event
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online…
Gain insight from Google Analytics’ Advanced Segments and analytics intelligence
One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that…
Understanding the value of predicting your customer’s hidden Needs instead of annoying them with too much advertising
By now we’ve all understood that we need to put the customer at the center…
10 tips for establishing a successful digital insight management plan
The good news is that investing in digital insight management doesn’t have to cost money;…
Get ready for ‘Viewable Impressions’ since 68% of ads are NOT being seen
A ‘viewable impression’ is a metric, measuring which ads were actually viewable when served. The…
Digital and Music Matters 2013 returns with Asia’s first ever Youtube FanFest
The award-winning Digital & Music Matters returns from 21 to 24 May 2013 at the…
Silverpop’s ultimate guide to scoring customers and prospects
Numbers, data, formulas and algorithms are playing a bigger role than ever in modern society….
Eye-tracking study reveals success factors for video advertising
In today’s media landscape, marketers must focus on presenting brands in such a powerful way…
Taming the big data beast to drive radical change
Gartner’s report “Big Data Strategy Components: Business Essentials” talks about the necessity for business leaders…
Targeting definitions, including frequency capping and user-declared information targeting
Targeting means displaying advertising to an audience selected and segmented according to predefined criteria. The…
User experience analysis less complex and more affordable by now
Good usability is a key success factor for websites, not to mention that only continuous…
Appointments & announcements
IPG Mediabrands, the media innovation unit of Interpublic Group, controlling a $36 billion global media…
Does predictive behavioral targeting make click rates less important?
Predictive behavioral targeting uses a linking of surveys and measurement data to open up the…
IPG Mediabrands changes the game in the industry by going ‘fully hybrid’
Don’t we all struggle a bit to keep up with the pace of information, innovation…
Google Active View: one step closer to making a viewable standard a reality
Brand marketers, since the “Mad Men” era, have often sought insight to a simple question:…
Facts and figures marketers should know about video
Do you how many people watch online video every day? Or do you know what…
Programmatic buying gains steam, despite reservations
Programmatic buying has begun to rewrite the way digital ads are bought and sold. Through…
motionpictures.asia: emotive videos and beautiful pictures for maximum impact
Actually, it‘s been a while since I came across a website that impressed me the…
Ericsson supports broadcasters by managing their technology
Broadcasting television to mobile telephones has been tried intensively and the costs have been sky…
Tips for staying out of trouble with video: privacy rights and adding audio legally
Video is one of the fastest growing channels in digital advertising, and there are so…
Top 10 video campaigns to get inspired by
Copying others doesn‘t work out, as you never get as good as the original! And…
Civolution and Vetrya facilitate a more powerful and engaging TV-synchronized experience
More and more often tablets and smartphones are used to catch up with and follow…
ComScore Video Metrix: Vietnam leads in online video viewing penetration across Asia Pacific
Last year in August, comScore expanded its comScore Video Metrix to Taiwan, Vietnam, Indonesia and…
What you need to know about online GRP and iGRP
According to the BrightRoll whitepaper „What You Need to Know About Online GRP“, the demand…
Real Time Bidding (RTB) and video: Asian marketers should set up their strategy now!
Bill likes playing online games, and the data from his internet behavior are efficiently used…
Two-way video to drive the next wave of network traffic volume
Video has and continues to drive telecoms traffic growth, but the kind of video traffic…
