Alibaba’s Top10 Technology Trends in 2022
Alibaba DAMO Academy (DAMO), the global research initiative by Alibaba Group, presented its forecast of…
IDC’s Asia Pacific AI and Automation Predictions for 2022 and Beyond
Each year, IDC releases its Top Predictions through its IDC FutureScape reports to give a…
Striking content creation requires a strategic approach
It is common knowledge that content creation is extremely effective in positively influencing the marketing…
Appointments & Announcements
Shrikant ShitoleIndia’s premium technology enabler announced the appointment of Mr. Shrikant Shitole…
Shoppers seek engaging formats
In Southeast Asia, the growth of the digital economy has contributed to the addition of…
Choose words wisely and conversions will come
Excellent texts underline the uniqueness of a website and attract a certain amount of attention….
Top 5 reasons why to invest in User Experience (UX)
When thinking of running a business, marketing, finance, HR, and IT are most likely the…
NortonLifeLock adds Dark Web Monitoring in Hong Kong
NortonLifeLock, a global leader in consumer Cyber Safety, announced the launch of Dark Web Monitoring…
Quadient’s Inspire Flex software release delivers customer experience built for a digital-first world
Quadient a leader in helping businesses create meaningful customer connections through digital and physical channels,…
Limits of the customer journey
The concept of the customer journey is very demanding because, on the one hand, it…
Consistent customer journey across all touchpoints guarantees repurchasers
With the customer journey, a new concept found its way into digital marketing, namely providing…
Every year, online retailers come into full swing during the Christmas season
For many, Christmas is the embodiment of contemplativeness and deceleration. But not for marketers, because…
Not only since Corona the customer journey has become increasingly digital
Nowadays, the first contact with customers is almost always through content. Quite simply because potential…
Unruly launches content-level targeting to enhance the value of publishers’ CTV and video inventory
Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, launched its content-level…
The rise of sustainable media
According to the global research report The Rise of Sustainable Media, released by Dentsu International…
Customer Journey Mapping
Customer loyalty is no longer just based on price or product quality, but on experience;…
Ad trade is on course to reach a value of $1trn by 2025
New advertising spend forecasts for 100 markets worldwide show that the global ad market has…
Apteco’s best practices for successful customer journey analytics
In times when the customer experience is decisive for the success or failure of a…
Difference between customer journey mapping and customer journey analytics
A customer journey is the entirety of the experiences that a person has in direct…
Neuromarketing: utilized to understand consumers
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers’…
Neuromarketing has the potential to invade privacy
Consumer advocate organizations, such as the Center for Digital Democracy, are criticizing neuromarketing’s potentially invasive…
Appointments & Announcements
Pancast, a premium online video marketplace, has launched in Southeast Asia (SEA), opening an office…
Some innovative companies in the Asia Pacific region measuring behavior, perception, and emotion of humans
South Korea: Company: Brain & Research Innovation; Technology: fMRI, EEG, EKG, eye tracking, GSR Company:…
How and why is a customer for or against a product or service?
Neuroscientists agree that 70-95% of people make decisions unconsciously and then give themselves a “logical…
Behavioral design can lower the return rate in online retail
I think, we can all agree that returns of goods bought online have a massive…
ESET cybersecurity survey in APAC reveals large gap between threat awareness and taking action
ESET, a global leader in cybersecurity, released the results from its APAC Consumer Cybersecurity Survey,…
Growing security issues for CISOs
Cyber-attacks are the greatest risk to a company’s operational capacity, as well as its revenue…
Kantar’s Media Trends and Predictions 2022
The evidence-based insights and consulting company, Kantar, just revealed the trends at play in the…
Unlock new competitive advantages with predictive analytics
Predictive analytics are regularly used in marketing to create individual and relevant customer communication. It…
Predictive Analytics Methods committed to your marketing success
Predictive analytics allows marketing experts to forecast consumer behavior and customer wishes so that they…
Neuromarketing combines economics with psychology
The number of scientific articles on neuromarketing has almost become unmanageable by now, coming from…
How your CRM system can benefit from predictive analytics
Today’s users expect a lot from technology, like connecting us or giving ubiquitous, up-to-date information…
Multi-sensory perception ensures a competitive advantage for brick-and-mortar retail stores
Since everyone is talking about neuromarketing, smaller retailers, in particular, often wonder what opportunities it…
CIOs’ influence is growing as technology becomes core to enterprises
A new IBM Institute for Business Value (IBV) study revealed CIOs’ influence on business strategy…
Cognitive bias can be quite dangerous for marketers
Most people tremendously enjoy getting recognition for their thought patterns, routines, and beliefs. We also…
Neuroscientific research creates consumer insight and protects against bias
As the word suggests, neuromarketing applies neuroscience to marketing and advertising, allowing companies to measure…
Appointments & Announcements
The marketing technology agency, GrowthOps Asia, has made strategic appointments to strengthen its teams in…
Challenge of IoT: data protection and data security
The Internet of Things (IoT) not only offers new opportunities for marketing communication but confronts…
Web of Things (WoT)
At first glance, the World Wide Web Consortium (W3C) and the Internet of Things (IoT)…
SOTI reduces cost and complexity of business-critical mobility and the IoT
The Internet of Things (IoT) is one of the dazzling trends of the 21st century,…
Just 40% of APAC firms, compared to 70% globally, will make anywhere-work permanent
According to Forrester’s 2022 Predictions for Asia Pacific, region-specific pressures will allow just 40% of…
Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and…
Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS
Ericsson’s new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has…
Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility…
Alibaba Cloud launches new enterprise solutions for the next-gen workforce
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, unveiled Tingwu, an AI-powered…
Rakuten SQREEM launched new AI-based first-party data ad solution
Rakuten SQREEM Inc., the joint venture between Singapore-based Artificial Intelligence (AI) Solutions Company SQREEM Technologies…
Why the “Internet of Things” adds authority to domain reputation
The “Internet of Things” (IoT) essentially describes the communication between countless devices via the Internet….
The differences between classic and headless CMS
Everyone is talking about three related topics: (1) Internet of Things (IoT), (2) Machine to…