Email marketing faces the “mobile” challenge
The increasing number of smartphone and tablet users puts email marketing constantly to the test….
Astonishing misinterpretations in email marketing statistics
The reports that you receive after the sending of your emails usually contain many figures,…
eMarketer: consumers click on marketing emails most on Friday
For sure you already got a lot of advice and did your own studies to…
Several top websites use device fingerprinting to secretly track users
A new study by KU Leuven-iMinds researchers has uncovered that 145 of the Internet’s 10,000…
In search of balance between citizens’ freedoms and security
I want to take a closer look at the breaking news of this week, since…
Email marketing: unbeatable effectiveness!
Email marketing is an extremely effective tool in the online marketing mix, thus, a good…
Gartner: top 10 strategic technology trends for 2014
Last week, on their symposium in Orlando, Gartner analysts presented their Top 10 Technology Trends…
Blacklisted? No reason to panic!
Don’t panic, if your IP suddenly appears to be blocked by Spamhaus, an organization that…
Experian launched intuitive cross-channel marketing platform in Southeast Asia
Experian, the global information services company, launched its new global cross-channel marketing platform in Southeast…
Excel your email marketing optimization
If you intend to improve your email marketing to generate more openings and clicks, you…
Adobe unveils major innovations in Adobe Analytics
Adobe just unveiled this week new features and functionality that extend the industry-leading capabilities of…
Emarsys: e-marketing “on the move” poses new challenges
Today’s businesses are struggling to keep pace with consumers’ rapidly shifting patterns of consumption, especially…
Tips on how to increase the quality of your email distribution list
For many email marketers, mailing lists have a high quality when many of the recipients…
Determine aims and objectives of email marketing – hard and fast
The use of email marketing requires the design and development of a clearly structured strategy….
FireEye’s advanced cyber attacks prevention
In today’s cyber threat landscape, identifying your enemy is a crucial piece of any defense…
Opt-out done right!
As an email marketer you are responsible for providing an easy unsubscribe processes, as opt-out…
What is a feedback loop?
Many IPSs offer bulk mailers as a service in order to provide automated feedback messages…
Announcements & appointments
Havas Media India has strengthened its digital operations with two key senior appointments. Sumit Kumar…
What makes email irreplaceable as the ultimate communication medium?
Email, the ultimate communication medium, can’t be replaced by anything else and will certainly develop…
Recognize phishing or spoofing attacks for protection
Since day after day more than 260 million phishing emails are sent out, there is…
BlackBerry’s moments of glory
I still remember the hype provoked by the first BlackBerry device, the RIM850, when it…
The new Gmail inbox: threat or opportunity
Google’s Gmail has become the world’s most widely used email service within just a few…
McAfee advanced threat defense: find, freeze, fix!
McAfee launched an end-to-end solution that helps organizations combat the increasing challenges of advanced malware,…
The next normal: an unprecedented look at millennials worldwide
Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. unveiled an expansion of…
Getty Images talk on the art of “showing not telling a story” and the future of video
For Getty Images 2013 seems to be the year to get to the bottom of…
The road to social marketing ROI
According to Wildfire‘s report “The Road to ROI”, brands no longer control how consumers perceive…
Utilizing social commerce to get more out of CRM, sales, and support
The term “social commerce” evolves constantly, as you can imagine, since it includes customer ratings…
Using metrics and controlling to steer the social media ship towards success
Everybody is into “social” these days, and everybody is hoping that their investment in social…
9 essentials for launching a community successfully
In their 28 page whitepaper “Der perfekte Launch”, the guys from mixxt provide the essentials…
Creating brand awareness with Facebook content marketing
Combined with content marketing, Facebook is a great channel to get attention for your brand….
Exclusive interview with Getty Images on fair play in social media
Asian eMarketing met with Christian Toksvig, Vice President, International Development at Getty Images, to continue talking…
Being successful with Facebook timeline promotion & contests
Since August this year, promotions are allowed on Facebook Page Timelines, and in his post…
The underestimated power of Google+ networks and how to develop the right strategy
Last year Google introduced “Search Plus Your World” (S+YW) and because of Google+ there now…
250 billion pictures uploaded on Facebook since its launch
The social network giant, Facebook, has recently revealed some interesting information through its affiliate “internet.org”….
In search of the ROI on Facebook
Quite obviously the impact of social media gets bigger and bigger on a daily basis,…
The important role of social media platforms in video marketing
Without integrating social media you would have to get more than lucky, if you wanted…
How user generated content can bring you consumer trust and transparency
The world wide web has led to a massive change in consumer behavior, e.g. for…
Image conscious: Apple praised in traditional media, but criticized on the social web
Apple sells more products than ever and is one of the most valuable companies in…
Adobe social measures business impact from social media – easily and effectively
Adobe Social is now featuring integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to…
Zeekly.com keeps users’ metadata private in social networks and search
Internet users worldwide were shocked in June of this year when it was disclosed by…
WeChat: innovative and safer social conversations connecting Singaporeans to the world
As one of the most evolved markets in the world for mobile communications – Singapore…
New study predicts social sharing on Google+ will overtake Facebook by 2016
Sharing of online content by users on the Google+ social network is set to surpass…
The holistic integration of social media in customer-centric marketing strategies
The social media hype isn‘t about to go away, neither is customer dialogue, and nobody…
Highlights of the social media marketing industry report 2013
The 2013 Social Media Marketing Industry Report by Michael Stelzner surveyed over 3000 marketers with…
Facebook policy change: dealing with the choice of timeline vs apps
Facebook‘s new and extremely important change to its policies now allows businesses to run contests…
Glipho makes social blogging easy
Social blogging is a leading web activity, yet most writers struggle to build an audience…
TO THE NEW further expands in South East Asia with acquisition of Singapore based ThoughtBuzz
Continuing its aggressive expansion in South East Asia, TO THE NEW, a leading digital services…
Social publishing: understanding the value drivers and calculating ROI
According to the eBook How to Calculate the ROI of Social Publishing by Salesforce Marketing…