aCRM – analytical CRM
In a nutshell, the role of analytical CRM (aCRM) systems is to analyze customer data…
Three good reasons why marketing and customers’ expectations clash sometimes
Even if it seems we are talking about ‘one-to-one marketing’ for ages, it is often…
Adobe’s expert tips on how to improve customers’ online shopping experiences
Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to…
Customer care at the crossroads with data-driven “super-agents”
In the age of comprehensive networking, social media and multichannel communication, it is important to…
Is a Master of Fine Arts the ‘new MBA’?
From Richard Branson to Bill Gates, ‘creativity’ ranks as one of the top ten traits…
Microsoft improves the end-to-end developer experience by collaborating with the community
During its annual Connect(); developer event, Microsoft Corp. unveiled a series of products and partnerships…
Top 8 Cloud Trends for 2017
In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s…
Dawn of the digital transformation economy due to macroeconomic trends
IDC announced its top technology predictions for Asia Pacific excluding Japan (APeJ) at the IDC…
CRM digitization supports cutting-edge marketing utterly
For executives with a customer focus, the multitude of touchpoints and their orchestration remain a…
Crowd service platform ‘Mila’ empowers customers to seek help from each other
Digitization, automation and new business models, are transforming customer service thanks to apps, the Internet…
Countdown to Single’s Day is extremely competitive
Singles’ Day is a highly anticipated sales event in China, equivalent to that of the…
Loyalty Commerce in a Digital Age demands more choices of rewards and greater engagement options
A new eBook from Collinson Latitude highlights the true value of choice, the need for…
S4M enables advertisers to pay only for human engagements
The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying…
Fujitsu enables real-time customer-centric marketing with the launch of its CX360 solution
Fujitsu just announced the availability of its eXperience Data Platform (XDP) in Japan that intends…
Avoid digital failure – take charge of your digital destiny TODAY!
Look around you the next time you catch a plane or wait in a queue…
Convert satisfied customers into loyal customers and brand ambassadors to outperform in the marketing of the future
More customer focus, more communication with added value, more personalization, more content and less redundancy…
Top Android shopping apps collect users’ personal information through trackers
A privacy risk assessment on Opera Max, a leading data management and data savings app…
We have news for you: It’s not just another day at the office!
Sure, businesses have always changed as management theory, materials and technology evolves – but never…
Whether offline or online, consumers want to shop conveniently and cheaply
In today’s omnichannel world, the business challenge is to understand customers and their individual needs…
Adobe’s 2016 Digital Insights Shopping Predictions for the upcoming holiday season
The breadth of data that Adobe analyzes to identify retail insights from the billions of…
Appointments & Announcements
Opera MediaworksTom Simpson, the world’s highest quality mobile advertising and marketing platform,…
Marketing Data Lake Approach = Always-On-Marketing
Some would argue to find the needle in the haystack is not only difficult, but…
IBM’s Watson-powered cognitive services help uncover new data and insights for increasing audience engagement
Just a few months ago, IBM announced plans to assist in the rapid prototyping and…
Data protection is the biggest stumbling block for data-driven marketing
The terms “big data” and “data-driven marketing” have already established themselves some time ago as…
Data integration in marketing is often only partially automated
Having a 360-degree view of the customer makes definitely any marketing activity better, however, there…
Do marketers lose sight of the foundations that digital and search are built on?
Neither it’s news that marketing technology know-how is key nor that due to the huge…
Diversity of thought – the key to unlocking the future?
In 2016, Nkiruka, a sixteen year old African girl, contemplates her future. She needs to…
Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform
The insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition…
The Internet of Things about you: Evolving from data to content and what you can do
“Learning from the past, taking security seriously and protecting the consumer must be at the…
Customer focus needs a down-to-earth attitude and no outworn concepts
The vision of digitization and omnipotence of data stimulates customer fantasies and business ideas, but…
Navigating a digital future – why it’s time to leave the cave
Over 2400 years ago, Plato told a story of a group of people chained up…
Content marketing of the future must be data-driven
Organizations are producing a lot of content nowadays to reach and interact with consumers, be…
Industries of the Future to be significantly impacted by Digital Transformation
Technology is expected to be the driving force across industries and this transformation will be…
PicScout uses AI, machine learning insights, and innovations to drive visual content business decisions
PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded…
Real-time communication and personalization can be a piece of cake with modern marketing technologies
Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing…
The legal risks of uncontrolled collaboration and information sharing and how to avoid them
With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the…
Why throwing tech at a project doesn’t ‘future-proof’ it
The smartphone (tech) era allows us to capture every good (and bad) hair day down…
The role of data in the digital ecosystem: Owned, Earned and Paid Media
Insights are the cornerstones of any media strategy, both in digital as in the classical…
Video Analytics: Go Beyond Clicks and Views
1 minute = 1.8m words. That’s how significantly more powerful a video is compared to…
Criteo: Consumer set both the benchmark and the pace
Experts, such as the performance marketing technology company Criteo, know well that success in the…
Appointments & Announcements
Havas Media GroupKarl Wu announced the appointment of seasoned media and marketing…
DOT.world: Don’t get lost in the vastness of the Internet
The problem on the Internet, as well as in many organizations, is that valuable information…
Tableau helps NGOs to accelerate change by analyzing data effectively
Tableau Software announced that it is offering free licenses of its powerful visual analytics software…
What’s all this fuss about Google’s new Penguin update 4.0?
Google’s new update on the infamous algorithm named “Penguin” is now released and could in…
Why does the future take so long to arrive?
In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It…
Predictive Analytics
SAS provides us with a good definition of “predictive analytics”, so that we don’t have…
Enterprise Search as business driver and companion
Whether a company wants to improve customer service, increase the efficiency of marketing activities or…
Who says data analytics is just for businesses with big budgets?
Tableau shared an interesting case study on one of their client that’s worth to spread….