Social media in upheaval
For a long time, companies could draw attention to themselves with social media, but free…
What is allowed and ‘legal’ in Influencer Marketing?
With the increase in user numbers on social media, advertising effectiveness on these platforms increases…
Email marketing and social media achieve more when used in combination
Social media networks are an indispensable part of communication and question a bit the usefulness…
Advertisers in Vietnam appraise social networks as highly effective marketing channels
Firms in Vietnam that use digital marketing channels are finding social networks and search engines…
Socialyk, the world’s first human centric SaaS based networking platform
Intelliber Technologies introduced Socialyk earlier this year, the world’s first human centric, SaaS based, fully…
Hootsuite acquired Naritiv’s Analytics Solution to enable customers leveraging Snapchat in digital marketing campaigns
The social media management platform Hootsuite acquired the Snapchat analytics solution created by Naritiv, a…
ESET discovers new Instagram credential stealers on Google Play
Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential…
Unified Inbox and IBM Watson delve into communication between people and machines
IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to…
Pressure is on to keep up with personalization vs privacy
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results,…
Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?
According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content…
Get the ball rolling for your social media success
To score with content on social networks, proper preparation is everything! Therefore, you might want…
Latest Social Media Keyboard Shortcuts Cheat Sheet
Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet,…
AdParlor’s new technology disrupts traditional digital creative testing
AdParlor Asia launched Intelligence Tags™, a technology that uses artificial intelligence to test the creative…
‘Wander’ App brings back the ‘social’ in social networking and the ‘personal’ to the mass
Say goodbye to posting on social networks and waiting for comments, feedback and likes, as…
The main benefits of Social Media Marketing
If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list…
More people are willing to share personal data in return for rewards
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed…
A significant number of SMEs have not yet adopted social media
A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based…
Why ‘Social Media Listening’ is good for business
If it is used without prejudice, ‘Social Media Listening’ can be used by companies to…
With Influencer Marketing to success – what really matters
Influencer Marketing describes a marketing approach where a person’s awareness is used to pay more…
Using social media platforms for efficient growth
In social media channels, such as Facebook, Twitter or Instagram, it is no longer just…
2016 ended as the worst year for phishing attacks in history – social media is involved
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in…
First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’
If you love the spotlight and managed to enthuse a large following, you might be…
Appointments & Announcements
EssenceMaryLynn O’Neil, a global digital agency, announced the appointment of MaryLynn O’Neil…
Snackable content manages the balancing act between pleasing content and monetarization
We know by now, that there are only split seconds to wow someone with content…
Corporate video: Know-how saves time and money
How people are watching video content changed in profound ways with the rapid expansion of…
What’s the secret sauce of great content? Adobe’s answer is culture!
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies…
Snackable Content
We are living in an age of information overload, which is why we crave for…
Why Virtual Reality is more than just a buzz phrase for the film industry
What do lights, cameras and black chunky headsets have in common? For years, movie theatres…
Videos come to marketers’ rescue amid consumers’ drastically declining attention span
Video advertisements are more popular than ever as the rewards can be high for publishers…
Google just released the Top 10 YouTube ads that captured the attention of Singaporeans
The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch…
New updates that make watching video on Facebook richer, more engaging and more flexible
“People are watching and sharing more video on Facebook than ever”, the company states on…
Storytelling is dead – long live Storylistening as the beginning of a successful story
Storytelling is often understood as a creative concept that goes hand in hand with strategic…
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and…
What makes digital video advertising so attractive?
If in recent years it has still been an absolute trendsetter in the field of…
What distinguishes good content quality?
The marching music of content marketing is and always has been the catchy tune “high-quality…
Deploying videos in eCommerce expediently
The success of moving images in online shops depends on several factors, which you should…
Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year
In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital…
Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it
A new online consumer survey from Irdeto found that 71% of Indian consumers polled are…
The rise of Account-Based Marketing: How to win with key accounts
Key accounts are the lifeblood of an organization. Along with a substantial share of corporate…
eMags 2017
January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 Digital Marketing…
Welcome the year of influential video innovations
2016 was the year of video innovation and 2017 offers the opportunity to achieve an…
Are interstitial adverts becoming obsolete?
In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and…
Paywizard urges Pay-TV providers to keep customers happy and engaged
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on…
ClearOne’s new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming
ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market…
Appointments & Announcements
Ogilvy & Mather Japan Group (O&M)Jack Mickle appointed industry veteran Jack Mickle…
tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range
tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just…
Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users
Hootsuite and We Are Social released the 6th annual report of social media and digital…
2016 was an eventful year for marketers, Adobe corroborates
New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imagination of…