Why it’s better to be in Beta
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe…
Havas Media released Millennial Codes that reveal how Millennials think, feel and act
The media network of leading global advertising and communications group Havas embarked on a 2-year…
Adobe and Microsoft unveiled the next milestone in their strategic partnership
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated…
How contemporary lead management works
In a recent study, the management consultancy McKinsey noted that only few companies are really…
Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals
Growth in marketing budgets has stalled after continued increases over recent years, according to a…
Not ticking anyone off? Then you just aren’t trying hard enough!
When was the last time you really offended someone at work? If you are a…
Modern lead management must pay heed to new benchmarks
By now it is clear as day that digitization creates a pre-informed customer who has…
Emails for the Smartphone done right
Nowadays, emails have to serve their purpose both on the desktop and on the smallest…
Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts
As every year, IDC started to announce its top predictions for Asia Pacific at IDC…
Don’t underestimate your granny when it comes to Google
These days, with the pace at which technology is outdoing itself, it’s virtually impossible to…
Useful tips to get your digital lead management up to speed
Let’s be honest, the digital transformation puts all internal and external processes of a company…
Asia’s IoT optimism and adoption outstrips the global average as IoT deploys at scale
According to Vodafone’s newly released IoT Barometer 2017/18, Asia’s businesses are leading the world in…
Let the 3rd Internet Revolution begin!
THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based…
Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns
Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to…
Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape
As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments…
Appointments & Announcements
Cognito, the integrated communications specialist for the financial services and technology sectors, announced the appointment…
Are ad blockers accelerating native ad acceptance?
In the simpler and less complex marketing world which we had just a few years…
Embracing the ‘power of and’ is vital to succeed in new era of connectivity
Operators need to take a holistic approach to their network and embrace the ‘power of…
Roll-out of AdAsia Digital Platform for Publishers
AdAsia Holdings just launched AdAsia Digital Platform for Publishers, an integrated yield management platform that…
Choosing people over process = tomorrow’s take on performance
It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks…
Native advertising
Material in an online publication, which resembles the publication’s editorial content but is paid for…
The status quo of programmatic native
If mobile app developers in the early days focused mostly on winning new users to…
AI fuels the CX strategies of today’s global top brands
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms…
It’s never too late to NOT grow up
Ever since our drawings of stick figures were hung up on the fridge at home,…
Benefits of cloud infrastructure vital for competitiveness
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services…
Adobe Advertising Cloud for full transparency, flexibility, and convenience
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital…
Done right, programmatic marketing is above all one thing – precise
The term “programmatic marketing ” was coined around 5 years ago and behind it is…
Are we evolving at such a high rate of change that generational schemata become irrelevant?
Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next…
“Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads
According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia…
MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory
MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint…
Essential programmatic buying know-how
Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying…
Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes
The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15,…
Three guys walk into a bar…
The opening line ‘ Three guys walk in to a bar…’ has fueled the material…
Appointments & Announcements
Text100 announced the appointment of two creative directors to lead the business’ creative teams…
The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life
While most of the traders are still busy with multichannel, others are steps ahead, testing…
Opera introduces first browser to support 360-degree videos in virtual reality headsets
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such…
Ad platforms need to break out of ‘Walled Gardens’
A new report from Juniper Research has found that advertisers will lose an estimated $19…
Microsoft advances the next frontier of computing with cloud, AI and mixed reality
Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in…
AR to “augment” existing communication and marketing tools
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real…
Immersive marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing,…
Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio…
Cut down on CX analysts and data scientists with QualtricsIQ
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning…
VR/AR, AI and machine learning define the future of marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine…
3 tips for marketers to track the effectiveness of ads
Measuring success in performance advertising is simple when you’re only using one platform. To gain…
Header bidding is great – but Southeast Asia isn’t ready
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on…
Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA…
Will human creativity still be needed in the future?
Those who are engaged in marketing today get the impression that machines could soon take…
Gartner expects AI, digital platform and immersive experiences to drive digital business
As every year, we take a look at the newly released Gartner Hype Cycle for…
