When I grow up, I want to be a sense maker
Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine…
Man vs Machine: Will AI put our humanity at stake?
The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday…
Make use of the full potential of AR
Most executives make their decisions based on the perspectives, trends and cycles that are already…
The Top 10 reasons why companies fail in social media
Executives know by now that they can’t get past social networks. They understood that social…
Social Media must be part of any orchestrated marketing strategy
The days when a company just had to set up an appropriate social media page…
Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro…
Spoiler alert! The future is …
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once…
5 ways to navigate the maze of metrics in the app economy
The growth of the mobile app economy has been phenomenal since its inception in 2008….
LINE now boosted with the AI brain of Aixon
Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution,…
Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds
Poor data application in the creative process is leading to a significant wastage in digital…
AdColony receives TAG Certification for fighting digital ad fraud
The mobile advertising platform ‘AdColony’ met the stringent requirements from leading advertising accountability group, the…
Reconsidering data privacy on social media
When using social networks, it is important to observe legal provisions with regards to content,…
Appointments & Announcements
Dan HealyWilliams Lea Tag, the leading independent provider of marketing…
Legal challenges in an ultra-connected, Internet of Things world
The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our…
Aurecon launches Just Imagine #100GoodIdeas eBook
In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from…
Integrated marketing communications
The older generation might still remember the time when Integrated marketing communications (IMC) came into…
Are we facing the end of mobile advertising?
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking…
Native advertising isn’t just a trend but has a lasting impact on digital marketing
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I…
Marketers hardly use the potential of AI yet
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in…
More efficiency in service excellence thanks to AI
Although the AI development is still in its infancy, it’s clear by now that customer…
Striking omni-channel success
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands…
Big Apple Buddy can deliver the latest VR innovations from the USA straight to your doorstep
After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across…
The world’s first IoT public blockchain to support ISO/IEC “six-domain model” standards
SDChain Alliance has officially launched the world’s first public blockchain that truly adopted the blockchain…
Digital Transformation and IoT will drive cybersecurity spend to $134 billion annually by 2022
Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found…
Asia’s IoT optimism and adoption rate tops all
Asia’s businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s…
Deploying the right technologies is essential for retailers to survive, says GlobalData
Technology has become a strategic imperative for all sectors and retail is not an exception….
IoT usability in marketing and CRM
Although the vast majority of marketers is aware of the fact that the Internet of…
Glass ceiling cracked, but not smashed
Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and…
Be well on the way to bringing consumers closer to IoT technology
In our December issue last year, we already provided hints where IoT is heading this…
Communication models in IoT
The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance,…
Ericsson unlocks IoT ecosystem with ‘IoT Accelerator Marketplace’
Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the…
ZTE’s innovative application NB-IoT
The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and…
Today’s soft skills are the hard skills
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in…
Sercomm’s new series of LTE-M IoT devices heralds another era of mobile IoT technology
Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M…
Huawei launched the ‘Intent-Driven Network’ solution’ to help enterprises construct digital network platforms
At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that…
Appointments and Announcements
ThaicomAnant Kaewruamvongs Public Company Limited announced that its board of directors…
MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform
The global fabless semiconductor company MediaTek just joined the Open Neural Network Exchange (ONNX) to…
How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns
As millennial consumers continue to reject traditional advertising but listening more to recommendations from beauty…
Is AI exhausting or feeding the work environment?
According to new data from Accenture Strategy, working professionals worldwide are more willing to work…
The most influential and popular AI applications providers for marketing support
Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created…
By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said
According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant…
Revolutionizing the customer approach with Artificial Intelligence Marketing
One of the most difficult tasks for marketers is a personalized customer approach and that’s…
Artificial Intelligence is taking centerstage in marketing
Today, artificial intelligence (AI) is almost indispensable when talking about customers’ service expectations, competitiveness, and…
eMags 2018
January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 Trends & Predictions…
To what extent can AI positively support brand building or perception?
Artificial intelligence has become indispensable in science, ultimately it is able to analyze large amounts…
There is still a big gap between AI potential and use
Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large…
AI’s impact on the workforce of the future is no different from previous industrial revolutions
PwC examined in a new report the impacts of three overlapping waves of automation –…
Artificial Intelligence in marketing – where is it heading?
Artificial Intelligence (AI) has been the top marketing theme last year and continues to be…