Irdeto’s multi-DRM solution provides Alibaba Cloud customers with an efficient way to securely deliver OTT services across multiple devices
Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify…
Tag management provides structure in online marketing
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag…
Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support
One of the world’s leading provider of open source solutions, Red Hat, announced the general…
Priceless® experiences rolling out for League of Legends esports community
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for…
Thinking of yourself as a busy person can boost your self-control
Busyness is often thought of as a modern-day affliction, but it can also help you…
8 ways to ‘speak human’ and change the game
Nobody starts out automatically caring about your products or services. They care about how you…
Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors
Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media…
PHD and Volkswagen launch Engine for data-driven advertising
PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which…
Marketers struggle with consumer-first approach, survey reveals
In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a…
What does digitalization and the trend towards data-driven models mean for marketing employees?
Marketing has many years of experience in the use of digital media and, in part,…
PocketCon Creative Gallery calls fandom artists to join in
PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment…
Social media seen as critical channel for delivering a consistent customer experience
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance…
To ensure growth, you will need to be disruptive
Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands,…
MediaMath announced new Native Ad offering
MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate…
Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results
To get the best possible results with Google Ads, marketers create sophisticated campaigns based on…
Blockchain technology – trendsetter and transformer
The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as…
Marketing Automation is much more than just software, useful for any business sectors
Whoever wants to be successful today, needs to provide potential customers with relevant messages in…
Appointments & Announcements
From left to right: Creative Director of Experience Design, Mark…
Why you need a data strategy for successful data driven marketing
First, there was the big data hype and now the AI boom engrosses marketing, although…
Making real-time operational decisions in the blink of an eye
Simply having predictive models that suggest what might be done won’t be enough to stay…
Engrossing the thought on Native Advertising
According to the Seeding Alliance’s Native Advertising Study, the industry is in agreement that native…
Predictive Model Markup Language (PMML)
The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides…
CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence
In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well…
Combining marketing, controlling, and IT serve tailor-made offers without asking questions
What if we could use our customers’ complete buying history, including all transaction data, to…
Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally
Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s…
Adobe’s Experience Business campaign in Asia showcases extended analytics products
At its annual Symposium in Singapore, Adobe once again highlighted its belief that the right…
Interconnectedness makes the difference in marketing’s future
Our economy never changed so rapidly and on so many levels simultaneously as today This…
If knowledge is power, then predictive analytics promises the ultimate knowledge
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard…
Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software…
Appier launched AI-driven proactive marketing automation platform AIQUA
Appier a leading artificial intelligence (AI) company, announced the launch of AIQUA, a proactive marketing…
Predictive and prescriptive analytics essential in marketing
Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies…
Putting data in the driver’s seat to reach consumers-on-the-go
Imagine how blind we were before the data. The question now for brand managers is…
IDG launched its new service platform IGD Asia
International research organisation IGD added a new research and insights platform to its roster of…
Utility at heart of Reuters latest news app
Reuters just unveiled a personalized news app designed to help business professionals make better decisions….
Appointments & Announcements
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two…
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began…
UX and SEO make an unbeatable team
The days when websites were optimized for search engines only and flooded with keywords are…
AI makes search engine advertising simply better
Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to…
Allocate your search engine advertising budget strategically
Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started…
Google Assistant: Ready to help and spy on you wherever possible
EU regulators just sentenced Google to pay a record-breaking €4.3 billion ($5 billion) fine for…
Voice shopping set to rise exponentially
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump…
Technology that raises the bar in the conversational application world
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based…
MediaMath deliberates on digital marketing for better marketers-consumers connection
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate…
Know the ropes when searching verbally
Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be…
Digital voice assistants set a trend in the SEO market of the future
In the age of digitization, the consumption of content across different channels often changes quickly….
Getting Google’s attention with voice-based search
Google Voice Search doesn’t seem to be a dream of the future anymore, although it…
Appointments & Announcements
Plantronics has completed its acquisition of Polycom.With this acquisition, Plantronics is focused on voice, video,…
FreakOut about the future of native ads
Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in…