Reboots statistical revelations on cyber threats in Asia
According to the latest study by Reboot Digital PR Services, which reveals the least cyber-secure…
How do you measure immersive experiences?
Live interaction with customers is and will remain an important tool in marketing – especially…
Immersive experiences with VR can be unprecedentedly effective in marketing
Not least due to tiring web meetings and increasing “Zoom fatigue”, virtual reality has powerfully…
Implementing HTML5 games easily with AnyManager GAMES
AnyMind Group announced the launch of an HTML5 game feature on its publisher platform, AnyManager,…
The legal framework for search engine privacy is not solid
When we talk about search engine privacy concerns, we think of user data that is…
Appointments & Announcements
Raymond NgRevolut, the global financial superapp with over 20 million customers, has…
Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences
Amplitude just released the survey report “Making the Leap to a Digital-First Enterprise” that shows…
It’s all about understanding the connections between data
Data is now an important part of a company’s assets and for some even the…
“Ad clutter” on websites weakens advertising attention
Attention to online advertisements increases significantly when they are embedded in articles and users engage…
Merger of NielsenIQ and GfK in the making
Earlier this month, NielsenIQ and GfK, two global data and analytics services providers, announced their…
Online communication should be needs-oriented to remain relevant for search queries
Users no longer search the Internet for information using just keywords, but rather complex questions…
South Korea’s first Cyber Fusion Center and MSSP/MDR sharing community
Cyware, the industry’s leading provider of the technology platform to build Cyber Fusion Centers for…
Apple’s changes in data protection have far-reaching consequences
AppsFlyer recently released the 14th edition of its Performance Index, which ranks the top media…
Personalization is up-and-coming but time-consuming from a technical point
Technology experts consider personalized content and product delivery to be very important, but the technical…
Questions to be answered in performance marketing
According to Tobias Eder from Seventimes Media, good online marketers know their CPM, CTR, CPA,…
The State of Measurement in Fashion, Luxury & Beauty 2022 Report
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across…
YouTube Shorts inspires multiformat creators and artists
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion…
Targeting works, except when it doesn’t
Over the past two decades, Analytic Partners collected a vast quantity of marketing intelligence across…
Tips on how to choose a secure web analytics tool
The only way you can capture how your users really tick, what your target group…
Global advertising market is expected to grow significantly against all odds
According to GroupM’s “This Year, Next Year” Global Mid-Year Forecasts, global advertising revenues are expected…
IBM acquisition of Databand.ai aims to help enterprises catch “bad data” at the source
IBM has acquired Databand.ai, a leading provider of data observability software that helps organizations fix…
Kantar reveals the most creatively effective digital ads in Southeast Asia
Kantar just revealed the most creatively effective digital ads in Southeast Asia from 2021 as…
Consumers want personalization without disclosing data
Customers expect personalization in every single interaction with a brand. At the same time, they…
FACT-Finder’s “Next Generation Blixt” combines search and personalization par excellence
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology…
Is holistic search marketing worth the effort?
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally…
Appointments & Announcements
The industry cloud company, Infor, announced the appointment of Isabella Kusumawati as vice president and…
Brand marketing relies on awareness and image
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based…
Apple’s App Transparency Framework
More than a year ago, Apple introduced new privacy features as part of iOS 14.5,…
Using intent data finds out what the customer wants
The wealth of data available to B2B marketers today is vast and often very complex…
Bonsey Jaden and Cue Group introduce a data-driven solution to transform the retail game
Following the announcement of the partnership last year, Bonsey Jaden and CUE Group are introducing…
WARC releases “Anatomy of Effectiveness: 2022 Updated Edition”
In 2019, WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of…
Advertising industry must look for alternative business models due to adblockers
Many people use adblockers as they find ads just annoying, they don’t want to be…
The road to data-driven marketing is easier than you think
As companies have more and more customer information at their disposal, they can quite easily…
Improving marketing performance thanks to increasing digitization
Data-savvy marketers have access to numerous valuable insights about their customers that can monitor their…
Criteo plans for new technology operations and analytics center to scale operations and grow talent in Asia Pacific
The commerce media company, Criteo, announced plans to launch its first regional Technology Operations and…
Study reveals 506% ROI with the OutSystems High-Performance Low-Code Platform
OutSystems, a leader in high-performance low-code development, announced the results of the new Total Economic…
Increasing demands call for new ways of performance
Data-driven marketing is a hot topic, as is the automation of marketing activities based on…
Regional Research Report on “Attitudes in Asia”
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing…
Sapia.ai offers companies a way to identify best-fit candidates in under 24 hours
The AI-enabled candidate assessment platform Sapia.ai has launched local data hosting services across all its…
Extensive interactivity in in-stream advertising with OneAd and Wootag
OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS…
Zoho unifies marketing operations with new platform
Zoho Corporation announced Zoho Marketing Plus, a new unified platform that brings together marketing activities…
Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering…
Attention: the end of Google Analytics is just around the corner
In March of this year, Google announced the shutdown date of the widely used analysis…
“Humanized” live online video sales spurring seismic eComm paradigm shifts
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often…
Pros and Cons of Google’s Performance Max campaigns
The importance of digital marketing is growing year by year and with it the advertising…
High time for new approaches to target group and campaign measurement
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are…
Appointments & Announcements
Effie Singapore 2022 and Association of Advertising & Marketing Singapore (AAMS) are pleased to announce…
Alternative data-driving extreme market research disruption
Numerous indicators make clear that the next five years will usher in extreme transformation for…