Appointments & Announcements
Socialbakers, the leading AI-powered social media marketing platform, announced an update to its…
The e-commerce top performers on social media are…?
The holiday season in Singapore accounts for over 20% of online sales, since online retailers…
Lazada partners Korean intellectual property regulator to protect brands and consumers
Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea…
Generation Z is technophile and thoughtful
Born in the mid-nineties and raised with smartphones, apps and social media, the Generation Z…
HBM launches blended learning express course for marketers producing video
Hong Bao Media launched a blended learning course for the marketing community to help them…
Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow
Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a…
Asian Magento websites at high risk from hackers due to simple security oversight
According to the latest security web scans and analysis performed on 7,800 Asian Magento websites,…
Authentic AI includes dynamic adaptation to novelty
In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and…
Southeast Asia’s internet economy hits an inflection point
Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet…
Adobe holiday shopping predictions
We just started to imagine what artificial intelligence (AI) can do to transform the experience…
Zendesk Sunshine – a new CRM platform built on Amazon Web Services
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely…
Generate a better conversion rate by optimizing webpages for subconscious behaviors
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel…
Outcome-driven media is a key priority for APAC marketers moving into 2019
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to…
Insight on ways companies can safeguard against inevitable future uncertainties
The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain,…
By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences
Many website operators and shop owners have recently received an important email regarding the PHP…
Formjacking
Cyber criminals are busy at work, especially during the end-of-year online shopping events, the security…
Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia
Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based…
Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look…
Ménage à trois of digital + retail + innovation turns out to be difficult
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of…
Meltwater’s tips on how to supercharge holiday sales through social media
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media,…
TrueCommerce Engage POS system now available in the Square App Marketplace
TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced…
Criteo predicts record-breaking sales on both Singles’ Day and 12/12 in SEA
Especially online, sales are increasing, and the buying power of consumers is trending high, making…
Fraud in e-commerce
There is hardly an online shop that has not fallen for at least one of…
Leading tourism websites localize their sites in at least 18 languages to assure success
The online translation agency One Hour Translation (OHT) revealed in a study that the world’s…
User engagement is key to sustainable ROI in email marketing
The availability of detailed real-time metrics is part of online marketing’s DNA. Email marketing is…
Appointments & Announcements
AdAsia Holdings has announced a partnership with adloox, a global independent ad-verification and…
Personalization through Marketing Automation
Buyers tend to seek as much autonomy and independence as possible during their buying decision-making…
Manage campaigns from the customer’s perspective
If you know your customer well it is certainly easier to send relevant content in…
WARC’s content strategy trends for more effective marketing
WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy…
Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants
Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD,…
Qualtrics’ XM Solutions help closing experience gaps faster
Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers…
The emotional decision frameworks of Personas are good for automation
As commonly known, personas are the basis for the right classification of customers in online…
Why customer focus is becoming more important
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on…
Automated lead management optimizes marketing and sales – easy and fast
Today, most shoppers are researching information on the internet – even in the business-to-business (B2B)…
Wanted: Customer-centric marketing ad nauseam
Word has spread that in the increasingly digital world the importance of customers continues to…
Customer Data Platform (CDP) – key to customer-centric marketing
A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers…
Infused with “AI Everywhere – IBM Media Optimizer, powered by MediaMath
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob…
Making every moment shoppable with Magento Commerce Cloud
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce…
Making a great leap forward in digital transformation with Optimus Ecosystem
Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas…
The success factors of a personalized customer journey
Today’s challenge is no longer the availability of information but its abundance, bringing us the…
Easy tips to feel more resilient and controlled
Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and…
Publication of the Zendesk Benchmark Guide for Enterprise
Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best…
Appointments & Announcements
Hitachi Vantara announced the completion of its acquisition of REAN Cloud LLC, a global…
RTB House’s multi-layer brand safety mechanism has natural language processing at its core
RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s…
With the acquisition of Marketo, Adobe expands its B2B impact
As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the…
Powerful machine learning and analytics platform Cloudera Enterprise 6
Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced…
Advanced Data Modeling
Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide…
Lead Scoring means measuring willingness to buy – constantly
Lead scoring is a method that can be used to measure and optimize the success…
