The digital achievement gap – companies struggle to meet customer expectations
Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all…
Digital marketing trends 2019
Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on…
Generation Z are masters of adaptation on Social Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality…
Conversations about KPop will continue to grow on Twitter
2018 was a big year for KPop, and with a new global record of…
Which KPIs are important in influencer marketing?
Social media stars, so-called influencers, show us how easy it is to create content and…
Programmatic advertising – where is it heading?
The immense reach, the widely propagated ease of ad booking, and the ability to accurately…
Selected social media KPIs for performance measurement
Some social media key performance indicators (KPIs) only relate to individual social media platforms while…
Peculiarities of influencer marketing in B2B
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication,…
Digital 2019 report finds social media fuels growth despite industry challenges of 2018
Hootsuite, the leader in social media management, released in collaboration with We Are Social, the…
eMags 2019
January 2019 February 2019 March 2019 April 2019 May 2019 June 2019…
Facebook plans to be back on track with common technical platform for its chat services
Fifteen years after being founded in Mark Zuckerberg’s college room, Facebook has become a world…
The future of Snapchat in the advertising market still uncertain
Although the death of Snapchat has been predicted many times by now, in fact right…
Confidence in social media is at an alarmingly low level
From a consumer perspective, companies have what it takes to save social media from the…
Appointments & Announcements
RTB House is opening a new division – Creatives Lab. The unit…
Cryptomining malware
Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term…
How to find the perfect marketing agency
Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for…
Corporate values in question, employee uncertainty on the rise
Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global…
Prepare for future security threats by joining Interpol World 2019
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks…
Strategic sales tips for 2019
As you can imagine, the digital disruption in sales stirs up existential fears, even among…
Adobe acquires Allegorithmic for its game-changing 3D design tools
Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that…
Social media channels you should invest in this year
We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the…
Adapt to future marketing or go down the drain
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO…
RTB House unveils first AI Marketing Lab innovations
RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it…
Vodafone and PNSol champion new Broadband Forum “quality of experience” project focused on creating the “invisible” network
Broadband Forum has launched a new project – Broadband Quality Experience Delivered (Broadband QED) –…
Voice technology is driving brands to adopt a new strategy for search
The rising importance of voice technology, improvements to measurement, and the emergence of Amazon as…
Closed ecosystems are creating significant problems for advertisers and publishers
The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from…
Coalition for Better Ads expands its standards worldwide to improve consumer experience online
The Coalition for Better Ads announced that it will expand the Better Ads Standards for…
IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific
IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia…
Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security
Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital…
Digital advertising and ad fraud predictions for 2019
Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts…
Strategic priorities plus tech and media challenges for the year ahead
WARC, the global authority on advertising and media effectiveness, released Marketer’s Toolkit 2019, an annual…
Politics, sports and Marvel superheroes topped the search list in 2018, Google reveals
2018 was a significant year filled with events that marked a sign of changing times,…
Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report…
2019 will be the “Year of Tipping Points”
2019 will be the break through year of what has been predicted for years but…
Appointments & Announcements
Alipay and Resorts World Sentosa (RWS) have deepened their strategic partnership to enhance…
Digital customer journey
In the classical marketing model, marketing is deemed to a funnel: at the beginning of…
Successful CX Management – step by step
The Customer Experience (CX) Management – in other words, the measurement and control of customer…
Customer-Experience-myths you shouldn’t fall for
According to a study of the consulting firm Bain & Company, 80% of CEOs are…
A distinguished Customer Journey requires a continuously connected CX
Customer experience (CX) is expected to overtake price as a key product differentiator by 2020….
In Quality We Trust!
With qualitative online research, United Internet Media has found out which criteria influence users’ trust…
Limitations of the Customer Journey and how to tackle them
The concept of the customer journey is very demanding, since it requires a consistent orientation…
Passing the major Customer Journey challenges with flying colors
Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points…
Customer Experience as a key differentiator
A new competitive factor has emerged in today’s widely ramified brand landscape, which has in…
The Customer Journey is a matter for the boss
When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and…
Welcome to the age of Customer-Experience (CX) contests
Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen…
Vodafone Business puts customers and tangible business outcomes at its core
Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and…
Hootsuite celebrates 10 years of industry-leading innovation and customer success
When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users…
A look back: The most important social media trends of 2018
2018 was a huge year for social media, with many changes to navigate including privacy…