Marketing Automation Systems for state-of the-art lead management
The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with…
New SEO tool helps Amazon sellers boost product visibility
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool…
Businesses in APAC embrace Automation and AI for the sake of better customer experiences
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt…
Appointments & Announcements
Jatin Detwani with Susana Tsui, theAsianparent’s CEO of MediaFormer Rocket…
Marketing Automation – the foundation for successful Customer Journey Management
The competition in the markets is getting tougher. In the long run only those who…
It’s the time of micro-moments since relevance is above all else
Our little personal all-rounder and companion in all situations – the smartphone – answers us…
MediaMath sets out to change marketing for the better with SOURCE
MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media…
Zendesk’s ‘Gather’ provides trusted and transparent support at scale
Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide…
IDC’s inaugural Asia Pacific Future SMB intelligence services
The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia…
Improving data literacy and data-driven decision making with Qlik Sense Business
Qlik, a leader in data analytics, just announced Qlik Sense Business, its latest offering supporting…
Singaporean businesses concerned about the impact of AI on society, study reveals
While artificial intelligence (AI) is one of the top technologies that will change the Singaporean…
Data- and analytics-driven sales and marketing optimize the customer journey
Online advertising and onsite optimization, but even individual channels such as SEO, SEA, display and…
Top criteria for brand success in the age of digitization
The digitalization trend in marketing has made brand management more complex: it is faster, more…
CastingAsia launches CPA and CPC capabilities for influencer marketing
CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch…
Dynamic Attribution
The principal challenge of today’s marketers is the evaluation of their cross-media campaigns as holistically…
Data driven enterprises invigorate future growth in ASEAN
Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth…
Advanced Data Modeling optimizes advertising budgets strikingly
Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound…
Perfect budgeting with sweeping data analysis and attribution models
Measuring and optimization are the nuts and bolts in digital marketing since precision and deep…
Needed: new KPIs in performance marketing
Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers…
Measurement of digital media effectiveness remains challenging
Maximizing the advertising impact with innovative campaigns to stand out from the competition with the…
Socialbakers adds vital ads transparency and control tools to its platform
Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and…
WhatsApp for Zendesk in Asia
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with…
Is marketing solely driven by systems and algorithms soon?
Marketing is highly digital nowadays and has its hands full with data and measurable target…
Don’t stop learning!
Anyone who wants to succeed in a market is well advised to think about differentiation…
Grabyo launched frame-accurate camera switching and ad replacement to live cloud production
Grabyo, a leading cloud-based video production, editing and distribution platform, just announced its latest updates…
Appointments & Announcements
Richard NicollLiquid Omnicommerce, an independent and pioneering end-to-end retail consultancy,…
Critical factors when choosing a CMS
For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to…
The TOP 100 most valuable companies in the world
The market capitalization of the world’s top 100 corporations has risen from $ 1.04 trillion…
Criteo’s “Why We Buy” Survey
Criteo just released findings showing that brand loyalty is up for grabs when it comes…
One Hour Translation’s focus on Neural Machine Technology
Top tech companies who are active in China are set to attend a one-day conference…
Ampverse kick-starts powerful community of gaming and esports influencers to create attention-grabbing, entertainment formats
The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents…
Data management and analytics increasingly integrate
Do you know just how much new data information we’re creating? According to IDC forecasts…
Marketing needs to evolve – NOW
The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do…
CDP & DMP
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies…
Real users live everywhere – not just in Walled Gardens
According to a survey of the market research firm eMarketer, global spending for online advertising…
What’s really the adding value of programmatic
Providing content on the Internet free of charge is made possible by advertising. However, not…
Predictive analytics methods in marketing
In the following is a list of the most important predictive analytics approaches that allow…
HomeGrid Forum lays out roadmap for a secure wireless connected future with Light Communication
The Visible Light Communication (VLC) industry is growing at a rapid rate and is set…
Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity
According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will…
Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security
The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for…
Shopping app installs skyrocket during festive periods
AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market…
Smartphone shipments in China fell 6%, but 5G expected to be the watershed
According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China…
Consumer power climbs to new heights
With the rise of nonhuman intermediaries ― recommendation engines, voice-powered search, smart-home devices, autonomous purchasing…
Progressive Web Apps – the future of e-commerce
There is currently no avoiding of one hot topic in e-commerce, namely Progressive Web Apps…
The most important developments in native advertising
The discussion about the optimal advertising space is becoming more and more intense. One thing…
What programmatic advertising can do – and what not
For some time already, programmatic is seen as a savior of online marketing, which is…
Appointments & Announcements
LivePerson the NASDAQ listed tech company that invented live chat in 2008,…
Why your brand needs a centralized customer data platform
Rather than waiting for people to find products, brands are now matching products to the…