Bringing complex content to the point is an art
Explaining things in a way that everyone can understand is a real superpower – and…
How to choose the right omnichannel solution
Omnichannel trade is developing just as rapidly as service solutions: click & collect, click &…
Investments in CXM pay off
The effort required for customer experience management (CXM) is usually manageable and not too difficult…
Satisfied customers = corporate success
Satisfied buyers ensure the sale of the products and services offered by the company and…
As-a-Service Products and Processes and Tech-by-Wire are the most captivating technologies in the years to come
IDC just published its worldwide information technology (IT) industry predictions for 2023 and beyond in…
Real-time experiences strengthen customer loyalty
The competitive pressure has never been higher and at the same time customers are becoming…
Nielsen includes YouTube measurement in Total Ad Ratings across Thailand, Indonesia and the Philippines
Advertisers want a more holistic view of their audiences, including YouTube, so they can understand…
Omnichannel can have a lasting impact on the consumer experience
The past two years have had a significant impact on economic development and people’s behavior….
Success factors of online reviews
People look to their surroundings and the “wisdom of the crowd” to confirm the correctness…
New Yahoo mail app’s first-of-its-kind features
Yahoo announced the launch of new features for Yahoo Mail, providing consumers with “first-to-market” experiences…
Baozun expands presence in Southeast Asia to enable regional e-commerce growth
Baozun Inc., a leading e-commerce service partner that helps brands execute their e-commerce strategies in…
Consumers demand more transparency when it comes to data privacy
Cisco just published its 2022 Consumer Privacy Survey, an annual global review of consumers’ perceptions…
Opportunities for strategic call tracking in the customer journey
Marketers spend thousands of dollars annually on their web presence, and other landing and campaign…
Strategically optimize the customer experience
Companies are no longer just focused on gaining market share, but on customer preferences. Successful…
There are many ways leading to a purchase
Consumer purchasing habits have changed drastically over the COVID-19 pandemic, and consumers are now much…
Enter the world of digital experiences
Even if the statement “Content is King” is getting older, its core message still applies….
Appointments & Announcements
Terry SmaghInfor, the industry cloud company, announced the appointment of Terry Smagh…
Location-based mobile games
Games, played on a mobile device using localization technology like GPS, are called location-based (mobile)…
Same, same but different … when it comes to creatives
All too often the same advertising strategy is rigidly applied to mobile and traditional channels,…
Mobile is driving the gaming market
Mobile games will account for more than 60% of the total gaming market share in…
Data protection essential when working remotely
Mobile working has become a worldwide trend since the beginning of the corona pandemic. Online…
Twitch isn’t just for gaming influencers
The first beta version of the streaming platform Twitch was released in 2011 and initially…
Subscription app marketers need to focus on long-term retention
Around three months ago, AppsFlyer, in partnership with Liftoff, released the State of App Marketing…
Mobile app industry is bigger than ever
According to the latest Mobile App Trends Report from Adjust, mobile app growth has continued…
Mobile NFC payments expected to experience strongest growth in the digital commerce market
A new study from Juniper Research has found that the total value of digital commerce…
World’s first multi-IPs role interaction in one game
The Web3 game-PetaRush announced its collaboration with the NFT project Phanta Bear. The two projects…
AnyMind Group expands into Shenzhen
AnyManager announced the opening of a branch office and commencement of operations in Shenzhen, China….
Factors for mobile advertising success
The pandemic, in which people were temporarily in lockdown and therefore used computers or tablets…
Data protection should be key for app operators
A click or a swipe decides both the beginning and the end of the customer…
Reach mobile users via SMS marketing
Sending an SMS seems old-fashioned and reminiscent of a bygone era, but they still exist…
Empathy, Engagement the “Secret Sauce” for Post-Pandemic Leadership Success
It would be an understatement to say that the devastating spread of COVID-19, and industry’s…
Ad spending per user on mobile social media to grow by 19% in 2022
Social media has become the preferred method for marketers to reach customers during the past…
Despite headwinds, ICT spending grows by 3.8% in Asia Pacific
According to the latest release of IDC, Worldwide ICT Spending Guide Enterprise and SMB by…
Mobile online shoppers are demanding
Those who surf mobile usually have little time and patience. In other words, mobile online…
Mobile OEM
A mobile OEM (Original Equipment Manufacturer) refers to companies that make their own phones and…
Why is in-app advertising important for mobile marketing?
From push notifications to App Store Optimization (ASO), modern mobile marketing aims to approach the…
Focus solely on mobile devices – yes, or no?
Like everything else, the use of the internet is subject to constant change. Especially when…
Appointments & Announcements
Meltwater, a global leader in social and media intelligence, is introducing an expanded offering to…
ValueChampion is launching a Web 3.0 Metaverse finance world
Bringing innovation and knowledge sharing to a new level in the finance space, ValueChampion is…
NFT transactions limited by market controversy
A new study from Juniper Research has found the global number of NFT (Non-fungible Token)…
Relevance of gamification in marketing
UX designers and UI experts work hard to optimize digital offerings to maximize user retention…
COVID accelerated interest in VR games and media
After years of slow but steady growth in limited use cases, Virtual Reality (VR) is…
Application scenarios of virtual reality in marketing
The media hype about VR is currently shifting to practical implementation because the technology is…
Potential of immersive technologies
Virtual Reality (VR) and Augmented Reality (AR) have become an integral part of the multimedia…
Which industries will benefit the most from the metaverse?
The metaverse constitutes the modern Internet and with it a lot of new space for…
XR technologies as access to the metaverse
Since the Facebook, Inc., group was renamed Meta Platforms, Inc., the term “metaverse” has rapidly…
Metaverse powers the next generation of eCommerce
According to Gartner, a quarter of the population will spend at least an hour a…
What exactly is the metaverse?
From augmentation to simulation, from external (environment) to intimate (personal), metaverses can involve an individual’s…
